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Magsafe

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.7% of searches, so Magsafe is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 2,221 Cell Phones & Accessories niches · +10 vs the category median of 46
Market size
$201K/yr1.3M searches / yr
90-day growth
-25.4%search demand this quarter
Competition
22%top-5 click share · 46 brands · 112 sellers

Flapen Score

Magsafe against its category

The dotted line is the Cell Phones & Accessories average. Past it, Magsafe is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magsafe market on Amazon at a glance

Shoppers on Amazon United States searched for Magsafe 1.3M times last year and spent an estimated $201K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
0.7%
Market size, estimated
$201Ka year
Peak month
October7.5× the quietest month
Top search term
magsafe accessories851K searches a year

02 · Price

A sale here is worth $21.88.

Listings sell for $21.88 on average, from $4.12 to $65.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.88 that is $0 to $2K a year per listing.

Average price
$21.88inside the $15 to $100 sweet spot
Price range
$4.12–$65.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #303 within Adhesive Card Holders. It carries 3,893 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#303in Adhesive Card Holders
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
3,893per listing
Listings tracked
77

04 · Newcomers

14 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
14Amazon's first-year sales bar
Average brand age
20 months

Products

Top Magsafe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

112

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

22%

Top 20: 51%

Open market

60%

  • Brand 112%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Magsafe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 7.5×

Search terms

Top Magsafe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magsafe accessories851K/yr
  • magnetic phone accessories53K/yr
  • magsafe accessories for samsung68K/yr
  • magsafe 3 accessories44K/yr
  • magsafe phone accessories30K/yr
  • spigen magsafe31K/yr
  • magsafe attachment23K/yr
  • magsafe accessory21K/yr
  • magnetic accessories for phone14K/yr
  • magsafe samsung17K/yr

Reviews and returns

What reviews say buyers love and hate about Magsafe

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Magnetic Strength/Adsorption”
13%of negative reviews mention “Charging”
2.5%of orders come back
“Charges slowly”
A buyer, on “Charging”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magsafe questions

Answered from the same tracked data.