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Lightning to Usb Adapter

Fail

Demand is soft, at -16.7% this quarter, so Lightning to Usb Adapter is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 46
Market size
$366K/yr397K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
63%top-5 click share · 17 brands · 33 sellers

Flapen Score

Lightning to Usb Adapter against its category

The dotted line is the Cell Phones & Accessories average. Past it, Lightning to Usb Adapter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lightning to Usb Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for Lightning to Usb Adapter 397K times last year and spent an estimated $366K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $366K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
8.2%
Market size, estimated
$366Ka year
Peak month
August1.4× the quietest month
Top search term
usb to lightning adapter94K searches a year

02 · Price

A sale here is worth $11.23.

Listings sell for $11.23 on average, from $5.07 to $37.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.23 that is $17K to $22K a year per listing.

Average price
$11.23under the $15 to $100 sweet spot
Price range
$5.07–$37.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #67 within Cables & Adapters. It carries 11,733 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#67in Cables & Adapters
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
11,733per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lightning to Usb Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

33

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

26%

  • Brand 117%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Lightning to Usb Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lightning to Usb Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb to lightning adapter94K/yr
  • lightning to usb adapter73K/yr
  • usb to iphone adapter41K/yr
  • lightning usb adapter16K/yr
  • usb a to lightning adapter15K/yr
  • iphone usb adapter19K/yr
  • iphone to usb adapter18K/yr
  • usb to lightning cable adapter13K/yr
  • otg adapter for iphone12K/yr
  • usb adapter for iphone16K/yr

Reviews and returns

What reviews say buyers love and hate about Lightning to Usb Adapter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
24%of negative reviews mention “Functionality-Overall”
3.2%of orders come back
“DOESN'T WORK”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lightning to Usb Adapter questions

Answered from the same tracked data.