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Lighting to Usbc Adaptor

Fail

Demand is soft, at -27.4% this quarter, so Lighting to Usbc Adaptor is a Fail.

Flapen Score
38
38 / 100
Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 46
Market size
$148K/yr237K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
72%top-5 click share · 9 brands · 21 sellers

Flapen Score

Lighting to Usbc Adaptor against its category

The dotted line is the Cell Phones & Accessories average. Past it, Lighting to Usbc Adaptor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lighting to Usbc Adaptor market on Amazon at a glance

Shoppers on Amazon United States searched for Lighting to Usbc Adaptor 237K times last year and spent an estimated $148K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
7.2%
Market size, estimated
$148Ka year
Peak month
October1.5× the quietest month
Top search term
lighting to usb c adaptor209K searches a year

02 · Price

A sale here is worth $8.68.

Listings sell for $8.68 on average, from $3.52 to $22.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $8.68 that is $13K to $17K a year per listing.

Average price
$8.68under the $15 to $100 sweet spot
Price range
$3.52–$22.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #166 within Cables & Adapters. It carries 1,995 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#166in Cables & Adapters
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,995per listing
Listings tracked
12

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lighting to Usbc Adaptor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

21

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Lighting to Usbc Adaptor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Lighting to Usbc Adaptor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lighting to usb c adaptor209K/yr
  • lighting to usbc adaptor15K/yr
  • lighting to c adapter13K/yr

Reviews and returns

What reviews say buyers love and hate about Lighting to Usbc Adaptor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Charging”
25%of negative reviews mention “Functionality-Overall”
4.2%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lighting to Usbc Adaptor questions

Answered from the same tracked data.