Is kobo stylus 2 profitable to sell on Amazon United States?

The niche generates $179K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (43/100).

How competitive is the kobo stylus 2 niche?

6 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in kobo stylus 2?

Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 4.6%.

When does demand for kobo stylus 2 peak?

Demand peaks in May–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the kobo stylus 2 niche?

Listings span $22.98–$69.37; the average listing price is $37.58 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.

kobo stylus 2

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$37.58

avg listing price — sweet spot $15–$100

Price range

Incredible$22.98–$69.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,406.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Market size

Okay$179K

$179K/yr · 104K searches

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kobo stylus 2 is a $179K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Dec. Verdict: Skip it — 43/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kobo stylus 2 market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $94K–$113K; units × avg price
Conversion rate: 4.6%
Avg BSR: #754
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 17.4%
Avg brand age: 31 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Kobo51%
metapen20%
iafer10%
Peixiong8%
QLAYA7%
Mingxiong4%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +12.4% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top kobo stylus 2 search terms

kobo stylus25K/yr +20.9%3.0% conv.
kobo stylus 229K/yr +3.1%3.0% conv.
kobo libra colour stylus21K/yr +5.6%3.3% conv.
kobo pen12K/yr +34.4%2.8% conv.
kobo libra colour pen8K/yr -6.1%2.2% conv.
kobo libra stylus5K/yr +26.7%3.4% conv.
kobo libra color stylus5K/yr +14.7%3.9% conv.

All search terms

Top kobo stylus 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kobo Stylus 2 | Mark Up Write Notes and Make Highlights | Rechargeable via USB-C |Compatible with 7 Libra Colour eReader & Kobo Sage eReader (White)

Kobo$69.374.6★532 rev

Metapen Stylus Pen M1 for Microsoft Surface (75-Day Battery Life Smooth Writing) Compatible with Surface Pro 11/10/X/9/8/7/6/5/4/3/Book 3/Laptop 4/Studio 2 ASUS VivoBook Flip 14 for Students&Doers

metapen$27.134.4★5,681 rev

QLAYA Surface Pen for Microsoft Surface/ASUS VivoBook 4096 Pressure Sensitivity Eraser and Palm Rejection Rechargeable Stylus for Surface Pro 11/10/X/9/8/7/Studio 2 Black

QLAYA$31.564.0★53 rev

Metapen Stylus Pen M2 for Surface (Premium 4096 Finest Control Eraser End) - Compatible with Surface Pro 7//8/9/X//10/11/Book 3/Laptop 4/Studio 2 ASUS VivoBook Flip 14 for Creators Students Doers

metapen$33.754.4★2,342 rev

Pen for Surface Pro 11/10/9/8/X Surface Laptop/Book/Go/Studio Kobo | Palm Rejection 1024 Pressure 2500H Battery Life Active Stylus Pencil for Student Note-Taking & Artist Business Drawing

iafer$22.984.3★3,946 rev

Newest

by launch date

Stylus 2 for Kobo Libra Colour Stylus Libra Colour Pen for Kobo Clara Colour/Clara BW/Clara 2E eReader 6 inch/Kobo Sage eReader | 7 Kaleido 3 Pen - 581SHBH - Black

Peixiong$39.0444 rev

2mo ago

Magnetic Stylus Pen for Surface - 4096 Pressure Eraser & Right-Click Palm Rejection Rechargeable Compatible with Microsoft Surface Pro 11-3rd Laptop/Book/Go 1-6 HP/ASUS/KoBo

iafer$32.6141 rev

4mo ago

QLAYA Surface Pen for Microsoft Surface/ASUS VivoBook 4096 Pressure Sensitivity Eraser and Palm Rejection Rechargeable Stylus for Surface Pro 11/10/X/9/8/7/Studio 2 Black

QLAYA$31.5653 rev

1y ago

Kobo Stylus 2 | Mark Up Write Notes and Make Highlights | Rechargeable via USB-C |Compatible with 7 Libra Colour eReader & Kobo Sage eReader (White)

Kobo$69.37532 rev

1y ago

Stylus Pen for Kobo Libra Pen Stylus 2 for Kobo Sage eReader for Libra 2 Libra Colour Pen for Kobo Elipsa 2E Pen

Peixiong$42.039 rev

2y ago

What buyers say about kobo stylus 2

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“Worth it”

Quality-Overall11%

“very good quality”

Battery Life9%

“Battery life has been solid”

Charging8%

“Charging is quick”

Compatibility-Overall7%

“compatible with many brands”

Connectivity-Overall6%

“connects super easily”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“As advertised as they say”

Weight Light4%

“It has a solid. but not heavy”

Grip3%

“comfortable in hand”

What buyers complain about

Functionality-Overall17%

“Never worked”

Charging15%

“Won't charge”

Durability10%

“While it was a bit disappointing that the first one broke so quickly”

Value For Money9%

“Not a great value despite reasonable price”

Touch/Button Controls8%

“Button misplaced”

Compatibility-Overall7%

“Doesn't work for any electronic device I tried it with, including Microsoft surface. 2020 model., Samsung Galaxy s23 ultra, iPhone 16,17, etc.”

Ease Of Use6%

“difficult to use”

Advertised Vs Actual Product2%

“Misleading compatiblity listings”

Thickness2%

“The stylus is a bit thin for the Surface cover I use”

Grip2%

“slips off the holder easy”

Top return reasons

Compatibility-Overall38%

Functionality-Overall21%

Connectivity-Overall10%

Charging5%

Advertised Vs Actual Product3%

Size-Overall3%

Touch/Button Controls3%

Value For Money2%

Defective Material/Parts2%

Quality-Overall2%

Common questions

Is kobo stylus 2 profitable to sell on Amazon United States?: The niche generates $179K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (43/100).
How competitive is the kobo stylus 2 niche?: 6 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in kobo stylus 2?: Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 4.6%.
When does demand for kobo stylus 2 peak?: Demand peaks in May–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the kobo stylus 2 niche?: Listings span $22.98–$69.37; the average listing price is $37.58 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.