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Kate Spade Wristlet

Fail

Buyers convert on only 1.1% of searches, so Kate Spade Wristlet is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$553K/yr605K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
15%top-5 click share · 34 brands · 49 sellers

Flapen Score

Kate Spade Wristlet against its category

The dotted line is the Cell Phones & Accessories average. Past it, Kate Spade Wristlet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kate Spade Wristlet market on Amazon at a glance

Shoppers on Amazon United States searched for Kate Spade Wristlet 605K times last year and spent an estimated $553K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.1%
Market size, estimated
$553Ka year
Peak month
February28.2× the quietest month
Top search term
kate spade wallets for women122K searches a year

02 · Price

A sale here is worth $84.66.

Listings sell for $84.66 on average, from $7.34 to $390.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $84.66 that is $0 to $8K a year per listing.

Average price
$84.66inside the $15 to $100 sweet spot
Price range
$7.34–$390.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #757 within Adhesive Card Holders. It carries 986 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
99%
Out of stock, average day
6.3%
Average rank
#757in Adhesive Card Holders
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
986per listing
Listings tracked
182

04 · Newcomers

16 of last year's 73 launches cleared the first-year sales bar.

73 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
73
Successful launches
16Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kate Spade Wristlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

49

Top-5 brand share

89%

Top 20: 97%

Top-5 click share

15%

Top 20: 38%

Open market

10%

  • Brand 176%
  • Brand 26%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (28 brands, 10%)

Demand

Kate Spade Wristlet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 28.2×

Search terms

Top Kate Spade Wristlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kate spade wallets for women122K/yr
  • kate spade card holder89K/yr
  • kate spade wristlet77K/yr
  • kate spade magsafe wallet42K/yr
  • kate spade magnetic phone wallet27K/yr
  • kate spade clutch22K/yr
  • kate spade wallet small21K/yr
  • kate spade card wallet20K/yr
  • kate spade small wallet20K/yr
  • kate spade wristlets for women19K/yr

Reviews and returns

What reviews say buyers love and hate about Kate Spade Wristlet

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
5.6%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kate Spade Wristlet questions

Answered from the same tracked data.