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Jabra Bluetooth

Fail

Shoppers spend an estimated $68K a year here, so Jabra Bluetooth is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$68K/yr63K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
48%top-5 click share · 14 brands · 129 sellers

Flapen Score

Jabra Bluetooth against its category

The dotted line is the Cell Phones & Accessories average. Past it, Jabra Bluetooth is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jabra Bluetooth market on Amazon at a glance

Shoppers on Amazon United States searched for Jabra Bluetooth 63K times last year and spent an estimated $68K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.8%
Market size, estimated
$68Ka year
Peak month
July1.4× the quietest month
Top search term
jabra bluetooth earpiece20K searches a year

02 · Price

A sale here is worth $59.13.

Listings sell for $59.13 on average, from $11.77 to $182.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $59.13 that is $0 to $6K a year per listing.

Average price
$59.13inside the $15 to $100 sweet spot
Price range
$11.77–$182.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #840 within Single Ear Bluetooth Headsets. It carries 5,676 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
66%
Out of stock, average day
38.0%
Average rank
#840in Single Ear Bluetooth Headsets
Average rating
3.96 starsAmazon United States average 4.42 stars
Average reviews
5,676per listing
Listings tracked
38

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Jabra Bluetooth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

129

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

11%

  • Brand 153%
  • Brand 221%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 11%)

Demand

Jabra Bluetooth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jabra Bluetooth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jabra bluetooth earpiece20K/yr
  • jabra bluetooth19K/yr
  • jabra earpiece9K/yr
  • jabra talk9K/yr
  • bluetooth jabra6K/yr

Reviews and returns

What reviews say buyers love and hate about Jabra Bluetooth

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Audio Quality”
3.7%of orders come back
“Bad sound”
A buyer, on “Audio Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jabra Bluetooth questions

Answered from the same tracked data.