Is iphone xr waterproof case profitable to sell on Amazon United States?

The niche generates $23K/yr across 17 tracked products. 90-day search growth is +7.3%. Flapen's verdict: Skip it (43/100).

How competitive is the iphone xr waterproof case niche?

9 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in iphone xr waterproof case?

Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Speaker. The return rate is 2.7%.

When does demand for iphone xr waterproof case peak?

Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the iphone xr waterproof case niche?

Listings span $8.79–$37.47; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.

iphone xr waterproof case

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Avg price

Great$22.05

avg listing price — sweet spot $15–$100

Price range

Great$8.79–$37.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,104.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$23K

$23K/yr · 22K searches

According to Flapen's Amazon United States niche tracking, iphone xr waterproof case is a $23K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone xr waterproof case market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $22K–$28K; units × avg price
Conversion rate: 4.8%
Avg BSR: #13,371
Page quality: 0%
Prime: 94%
Sponsored: 53%
Out of stock: 25.0%
Avg brand age: 51 months
Avg seller age: 216 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

SPORTLINK30%
LifeProof20%
FXXXLTF15%
Diverbox12%
Cozycase9%
BEASTEK5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +7.3% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top iphone xr waterproof case search terms

iphone xr waterproof case6K/yr +20.2%3.6% conv.
iphone xr phone case waterproof3K/yr +2.7%5.7% conv.
iphone xr lifeproof case4K/yr +4.0%6.9% conv.
waterproof iphone xr case2K/yr +31.4%3.4% conv.
iphone xr waterproof phone case5K/yr -10.2%6.8% conv.
lifeproof iphone xr case1K/yr -31.5%4.2% conv.
waterproof iphone xr phone case824/yr -20.5%3.8% conv.

All search terms

Top iphone xr waterproof case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SPORTLINK for iPhone XR Waterproof Phone Case Built in Shockproof Dustproof Screen Protector Full Body Military Rugged Cover Protective Heavy Duty Dropproof IP68 Underwater for iPhone XR 6.1 Black

SPORTLINK$20.064.3★2,319 rev

FXXXLTF Compatible with Apple iPhone XR Case Full-Body Protective Waterproof Case Shockproof Snowproof Clear Cover for iPhone XR (6.1 Inch Black)

FXXXLTF$18.954.3★8,257 rev

Cozycase TOP Military IP68 Waterproof Case for iPhone XR - Heavy Duty 360 Shockproof Full Body with Screen Camera Protector Double Water Dust Drop Proof Hard Rugged Tough Bumper Front Back Cover Black

Cozycase$20.174.2★14,802 rev

Lifeproof FR SERIES Waterproof Case for iPhone XR - Retail Packaging - BOOSTED (BLUE ATOLL/HAWAIIAN OCEAN/EMBERGLOW)

LifeProof$34.394.4★5,805 rev

Diverbox for iPhone xr Case Waterproof Shockproof Dustproof IP68 Full-Body Sturdy with Kickstand Case Built-in Screen Protector Underwater Full Sealed Cover Protective for iPhone xr (Black)

Diverbox$19.434.1★3,218 rev

Newest

by launch date

XYYJX for iPhone Xr Case Waterproof Dustproof Phone Case Cover with Screen Protector (Black) (Black)

XYYJX$13.890 rev

2y ago

BEASTEK Waterproof Case for iPhone XR TRE Series Waterproof IP68 Underwater Certified Shockproof with Clear Back Slim Cover 6.1 inch (Teal)

BEASTEK$13.87125 rev

3y ago

LifeProof FR Series Waterproof Case for iPhone XR (Only) - with Cleaning Cloth - Non-Retail Packaging - Body Surf (Cement/Gargoyle/Hawaiian Ocean)

LifeProof$37.4754 rev

3y ago

LifeProof Slam Series Case for iPhone XR (Only) - Retail Packaging - Whats The Angle

LifeProof$13.434 rev

4y ago

SPORTLINK Compatible with iPhone XR Waterproof Shockproof Case - Full Body Heavy Duty Underwater Dustproof Rugged 360 Protective Military Grade Outdoor 6.1 Inch with Camera/Screen Protector (Pink)

SPORTLINK$20.87440 rev

4y ago

What buyers say about iphone xr waterproof case

What buyers praise and complain about, mined from review topics.

What buyers love

Strength17%

“Strong”

Size-Overall13%

“Fit perfectly”

Durability12%

“it didn't crack or scuff this case”

Value For Money9%

“Great case at a great price”

Design-Overall7%

“purchased for him looks great”

Advertised Vs Actual Product6%

“product as advertised”

Drop/Impact Protection6%

“The protection offered by this case is impressive”

Security4%

“it keep it safe”

Water Resistance4%

“Hopefully the waterproof aspect works”

Quality-Overall4%

“Beautiful product”

What buyers complain about

Size-Overall25%

“I purchased 2 cases The first one did not fit I threw the packaging away”

Defective Material/Parts13%

“Case has cracked on the front piece within 2 weeks”

Speaker6%

“I would not buy again due to anyone not being able to hear me on speaker”

Durability4%

“It broke after that”

Charging4%

“Trying to use it damaged the charge receptacle on my iPhone”

Compatibility-Overall4%

“Dont purchase for use with iPhone”

Material Quality4%

“Case is made of very hard material which cannot be cut by knife or razor knife”

Weight Heavy3%

“While it is bulkier”

Thickness3%

“Not as thick as the”

Top return reasons

Size-Overall39%

Compatibility-Overall14%

Advertised Vs Actual Product9%

Weight Heavy5%

Touch/Button Controls4%

Water Resistance3%

Charging3%

Functionality-Overall2%

Material Quality2%

Quality-Overall2%

Common questions

Is iphone xr waterproof case profitable to sell on Amazon United States?: The niche generates $23K/yr across 17 tracked products. 90-day search growth is +7.3%. Flapen's verdict: Skip it (43/100).
How competitive is the iphone xr waterproof case niche?: 9 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in iphone xr waterproof case?: Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Speaker. The return rate is 2.7%.
When does demand for iphone xr waterproof case peak?: Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
What does it cost to enter the iphone xr waterproof case niche?: Listings span $8.79–$37.47; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.