iphone xr
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 2.3M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$153.75avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Review moat
Bad26,349.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$93.30–$200.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, iphone xr is a $2.4M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
iphone xr market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $2.3M–$3.1M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
142
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Apple84%
- AT&T Prepaid14%
- Straight Talk2%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -15.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top iphone xr search terms
- iphone xr837K/yr
- iphone 10411K/yr
- iphone x406K/yr
- iphone xs225K/yr
- iphone xr unlocked77K/yr
- apple iphone xr31K/yr
- apple iphone 1024K/yr
- apple iphone x24K/yr
- i phone xr26K/yr
- i phone 1023K/yr
Top iphone xr products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple iPhone XR 64GB Black - Unlocked (Renewed)
Apple$152.194.4★60,898 rev
Apple iPhone XS 64GB Space Gray - Unlocked (Renewed)
Apple$155.004.2★21,688 rev
Apple iPhone X 64GB Unlocked - Gray
AT&T Prepaid$148.523.8★133 rev
Apple iPhone XS 64GB Gold - Unlocked (Renewed)
Apple$161.394.2★21,688 rev
Apple iPhone 11 64GB Black - Unlocked (Renewed)
Apple$175.304.2★60,351 rev
Newest
by launch dateApple iPhone X 64GB Unlocked - Gray
AT&T Prepaid$148.52133 rev
Apple iPhone X 64GB Unlocked - Silver
AT&T Prepaid$140.98106 rev
Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver
Straight Talk$93.30277 rev
Apple iPhone 12 Mini 64GB Blue - Unlocked (Renewed)
Apple$176.5319,238 rev
Apple iPhone 12 64GB Black - Unlocked (Renewed)
Apple$200.4735,649 rev
Trending
90-day click momentum
Apple iPhone XR US Version 128GB Red - Unlocked (Renewed)
Apple$177.974.2★
Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)
Apple$115.554.2★
Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)
Apple$117.114.2★
Apple iPhone XS 64GB Gold - Unlocked (Renewed)
Apple$161.394.2★
Apple iPhone X 64GB Unlocked - Gray
AT&T Prepaid$148.523.8★
What buyers say about iphone xr
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Good product from good seller”
“Battery life is amazing”
“Great as advertised”
“Like brand new”
“Working good”
“Work great no issue over two years”
“This is a great phone works very well”
“This phone is easy to use”
“it charges to 100 percent quickly”
What buyers complain about
“Battery is dead”
“breaks easily good value for children”
“Won't hold a charge”
“Doesnt work”
“Crap product”
“Phone kept overheating”
“This phone had a bad wifi”
“costs me more money”
“sometimes doesn't respond when I touch the screen”
“Audio quality sucks”
Top return reasons
Common questions
- Is iphone xr profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 17 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the iphone xr niche?
- 3 brands and 142 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in iphone xr?
- Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 1.6%.
- When does demand for iphone xr peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the iphone xr niche?
- Listings span $93.30–$200.47; the average listing price is $153.75 (sweet spot $15–$100). The average incumbent carries 26,349 reviews — the moat a new listing must climb.