- Flapen Score
- 43 / 100Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 4643
- Market size
- $2.4M/yr2.3M searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 142 sellers
Flapen Score
Iphone Xr against its category
The dotted line is the Cell Phones & Accessories average. Past it, Iphone Xr is stronger. Inside it, weaker.
Market
The Iphone Xr market on Amazon at a glance
Shoppers on Amazon United States searched for Iphone Xr 2.3M times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $2.4Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- iphone xr837K searches a year
02 · Price
A sale here is worth $153.75.
Listings sell for $153.75 on average, from $93.30 to $200.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $153.75 that is $154K to $192K a year per listing.
- Average price
- $153.75above the $15 to $100 sweet spot
- Price range
- $93.30–$200.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $154K–$192K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Cell Phones. It carries 26,349 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 35%
- Out of stock, average day
- 0.0%
- Average rank
- #183in Cell Phones
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 26,349per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Iphone Xr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple iPhone XR 64GB Black - Unlocked (Renewed)
- Price
- $152.19
- Rating
- 4.4/5
- Reviews
- 60,898
- Age
- 7y ago

Apple iPhone XS 64GB Space Gray - Unlocked (Renewed)
- Price
- $155.00
- Rating
- 4.2/5
- Reviews
- 21,688
- Age
- 7y ago

Apple iPhone X 64GB Unlocked - Gray
- Price
- $148.52
- Rating
- 3.8/5
- Reviews
- 133
- Age
- 2y ago

Apple iPhone XS 64GB Gold - Unlocked (Renewed)
- Price
- $161.39
- Rating
- 4.2/5
- Reviews
- 21,688
- Age
- 7y ago

Apple iPhone 11 64GB Black - Unlocked (Renewed)
- Price
- $175.30
- Rating
- 4.2/5
- Reviews
- 60,351
- Age
- 6y ago
Trending
estimated 90-day click momentum
Apple iPhone XR US Version 128GB Red - Unlocked (Renewed)
- Price
- $177.97
- Rating
- 4.2/5
- Reviews
- 854
- Age
- 7y ago

Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)
- Price
- $115.55
- Rating
- 4.2/5
- Reviews
- 22,502
- Age
- 6y ago

Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)
- Price
- $117.11
- Rating
- 4.2/5
- Reviews
- 22,502
- Age
- 6y ago

Apple iPhone XS 64GB Gold - Unlocked (Renewed)
- Price
- $161.39
- Rating
- 4.2/5
- Reviews
- 21,688
- Age
- 7y ago

Apple iPhone X 64GB Unlocked - Gray
- Price
- $148.52
- Rating
- 3.8/5
- Reviews
- 133
- Age
- 2y ago
Newest
by launch date
Apple iPhone X 64GB Unlocked - Gray
- Price
- $148.52
- Rating
- 3.8/5
- Reviews
- 133
- Age
- 2y ago

Apple iPhone X 64GB Unlocked - Silver
- Price
- $140.98
- Rating
- 3.5/5
- Reviews
- 106
- Age
- 2y ago

Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver
- Price
- $93.30
- Rating
- 3.9/5
- Reviews
- 277
- Age
- 2y ago

Apple iPhone 12 Mini 64GB Blue - Unlocked (Renewed)
- Price
- $176.53
- Rating
- 4.0/5
- Reviews
- 19,238
- Age
- 5y ago

Apple iPhone 12 64GB Black - Unlocked (Renewed)
- Price
- $200.47
- Rating
- 4.1/5
- Reviews
- 35,649
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
142
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Apple84%
- AT&T Prepaid14%
- Straight Talk2%
Demand
Iphone Xr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Iphone Xr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iphone xr837K/yr
- iphone 10411K/yr
- iphone x406K/yr
- iphone xs225K/yr
- iphone xr unlocked77K/yr
- apple iphone xr31K/yr
- apple iphone 1024K/yr
- apple iphone x24K/yr
- i phone xr26K/yr
- i phone 1023K/yr
Reviews and returns
What reviews say buyers love and hate about Iphone Xr
We read the reviews and the return reasons for every product selling here.
“Battery is dead”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone Xr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









