Skip to content

Iphone Xr

Fail

The top 5 brands take 100% of clicks, so Iphone Xr is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$2.4M/yr2.3M searches / yr
90-day growth
-15.5%search demand this quarter
Competition
65%top-5 click share · 3 brands · 142 sellers

Flapen Score

Iphone Xr against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone Xr is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Xr market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone Xr 2.3M times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
0.7%
Market size, estimated
$2.4Ma year
Peak month
December1.7× the quietest month
Top search term
iphone xr837K searches a year

02 · Price

A sale here is worth $153.75.

Listings sell for $153.75 on average, from $93.30 to $200.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $153.75 that is $154K to $192K a year per listing.

Average price
$153.75above the $15 to $100 sweet spot
Price range
$93.30–$200.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$154K–$192K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Cell Phones. It carries 26,349 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
35%
Out of stock, average day
0.0%
Average rank
#183in Cell Phones
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
26,349per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Iphone Xr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

142

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 214%
  • Brand 32%

Demand

Iphone Xr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Iphone Xr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone xr837K/yr
  • iphone 10411K/yr
  • iphone x406K/yr
  • iphone xs225K/yr
  • iphone xr unlocked77K/yr
  • apple iphone xr31K/yr
  • apple iphone 1024K/yr
  • apple iphone x24K/yr
  • i phone xr26K/yr
  • i phone 1023K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Xr

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
17%of negative reviews mention “Battery Life”
1.6%of orders come back
“Battery is dead”
A buyer, on “Battery Life”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone Xr questions

Answered from the same tracked data.