Skip to content

Iphone X Waterproof Case

Fail

Shoppers spend an estimated $5K a year here, so Iphone X Waterproof Case is a Fail.

Flapen Score
32
32 / 100
Ranks 2,090 of 2,221 Cell Phones & Accessories niches · −14 vs the category median of 46
Market size
$5K/yr12K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
64%top-5 click share · 8 brands · 17 sellers

Flapen Score

Iphone X Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone X Waterproof Case is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone X Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone X Waterproof Case 12K times last year and spent an estimated $5K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
2.9%
Market size, estimated
$5Ka year
Peak month
August2.2× the quietest month
Top search term
iphone x waterproof case3K searches a year

02 · Price

A sale here is worth $14.76.

Listings sell for $14.76 on average, from $6.46 to $28.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.76 that is $0 to $1K a year per listing.

Average price
$14.76under the $15 to $100 sweet spot
Price range
$6.46–$28.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #23,868 within Waterproof Phone Cases. It carries 2,160 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
94%
Out of stock, average day
15.7%
Average rank
#23,868in Waterproof Phone Cases
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,160per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Iphone X Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

17

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 138%
  • Brand 223%
  • Brand 316%
  • Brand 413%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Iphone X Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Iphone X Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone x waterproof case3K/yr
  • iphone xs waterproof case3K/yr
  • iphone x case waterproof1K/yr
  • iphone xs lifeproof case1K/yr
  • iphone x lifeproof case1K/yr
  • iphone 10 waterproof case801/yr
  • waterproof iphone x case788/yr
  • lifeproof iphone x724/yr
  • lifeproof iphone xs case513/yr
  • lifeproof iphone x case443/yr

Reviews and returns

What reviews say buyers love and hate about Iphone X Waterproof Case

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Durability”
5.9%of orders come back
“a bit worrying about breaking it”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iphone X Waterproof Case questions

Answered from the same tracked data.