iphone wallet case
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$16.74avg listing price — sweet spot $15–$100
Price range
Great$8.50–$39.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 668K searches
Review moat
Bad4,458.24avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, iphone wallet case is a $165K/yr Amazon United States market (668K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
iphone wallet case market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $167K–$209K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.1%
- Avg brand age
- 35 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
39
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
41%
Top 20: 79%
Open market
55%
- SUPCASE22%
- ONETOP6%
- uCOLOR6%
- Moment Dextrad4%
- Defencase4%
- KIHUWEY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top iphone wallet case search terms
- iphone 13 wallet case231K/yr
- iphone 13 wallet case for women113K/yr
- iphone 13 case wallet100K/yr
- iphone 13 case wallet for women21K/yr
- iphone 13 wallet case men27K/yr
- iphone 13 phone case wallet24K/yr
- wallet case for iphone 1317K/yr
- iphone 13 wallet phone case17K/yr
- wallet case iphone 1314K/yr
- apple i 13 phone case wallet14K/yr
Top iphone wallet case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series Black](https://m.media-amazon.com/images/I/41SFnxrNs0L.jpg)
SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series Black
SUPCASE$39.124.4★2,449 rev
ONETOP Compatible with iPhone 13 Wallet Case with Card Holder PU Leather Kickstand Card Slots Case Double Magnetic Clasp Durable Shockproof Cover 6.1 Inch(Black)
ONETOP$16.544.5★5,084 rev
uCOLOR Flip Leather Wallet Case Card Holder Compatible with iPhone 13 6.1 iPhone 14 6.1 Women and Girls with Card Holder Kickstand (Navy Flowers)
uCOLOR$17.704.6★1,675 rev
Moment Dextrad for iPhone 13/14 Wallet Case Card Holder Slots Wrist Strap TPU Interior Protective Stand PU Leather Folio Flip Cases Cover 13/14 Phone 6.1 inch (Blue)
Moment Dextrad$8.504.5★1,015 rev
Defencase Compatible with iPhone 13 Case Wallet with RFID Blocking Card Holder for Women and Men Fashion PU Leather Magnetic Snap Flip Zipper Strap Wallet Phone Case Fit for iPhone 13 6.1 Purple
Defencase$22.864.4★3,464 rev
Newest
by launch date![Ntwinro Magnetic for iPhone 14/iPhone 13 Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black](https://m.media-amazon.com/images/I/41rG8YazeVL.jpg)
Ntwinro Magnetic for iPhone 14/iPhone 13 Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black
Ntwinro$17.02936 rev
Vinich for iPhone 13 Wallet Case with Card Holder RFID Blocking Credit Slots Kickstand Shockproof Phone Cover Fit for iPhone 13 6.1 Purple
Vinich$17.017,167 rev
Hamany for iPhone 13 Case Wallet with Card Holder for iPhone 13 Phone case Wallet with Zipper with Slot Kickstand Stand Case for Women and Man 5G 6.1 Inch-Rose Gold
Hamany$21.69295 rev
SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series Black
SUPCASE$39.122,449 rev
uCOLOR Flip Leather Wallet Case Card Holder Compatible with iPhone 13 6.1 iPhone 14 6.1 Women and Girls with Card Holder Kickstand (Navy Flowers)
uCOLOR$17.701,675 rev
Trending
90-day click momentum
ESR for MagSafe Wallet 5 Card Holder with RFID Blocking MagSafe Sticker Included Slim Magnetic Wallet for iPhone 17e/17/16/15/14/13/12 Series and Selected Samsung Devices Not for 13/12 Mini Black
ESR$12.294.6★
SUPCASE for MagSafe Wallet with Stand Magnetic Wallet for Men [Hold 5 Cards] [Adjustable Stand] [RFID Blocking] Phone Credit Card Holder Tripod for iPhone 17/16/15/14/13/12 Series Black
SUPCASE$39.124.4★
KRTALS Magnetic Wallet Cell Phone Card Holder for Phone Case Stronger Magnetic RFID Leather Phone Wallet Stick on Series of iPhone 12/13/14/15/16/17 and Pro/Promax Light Pink
--$9.164.4★
JHWVVTF for iPhone 13 Wallet Case RFID Blocking 4 Card Slots Holder Wrist Strap Shockproof Protective Stand Soft PU Leather Folio Flip Cover for iPhone 13 Phone Case (Red)
JHWVVTF$8.644.4★
Ntwinro Magnetic for iPhone 14/iPhone 13 Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black
Ntwinro$17.024.5★
What buyers say about iphone wallet case
What buyers praise and complain about, mined from review topics.What buyers love
“the magnetic power is excellent”
“Wallet quality is so good too”
“Good price”
“I like the size”
“Pretty easy to use”
“case is durable”
“Sturdy card holder”
“As described”
“Functional sleek”
“Perfect for travel”
What buyers complain about
“Not very magnetic”
“Too small”
“broke within a couple months”
“Its so hard to actually open”
“Flimsy, buttons don't line up”
“bulky, heavy”
“Poor long-term quality”
“Not compatible with my phone”
“It doesn't hold much”
“I ended up having to glue the thing down”
Top return reasons
Common questions
- Is iphone wallet case profitable to sell on Amazon United States?
- The niche generates $165K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the iphone wallet case niche?
- 28 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in iphone wallet case?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Durability. The return rate is 5.3% — above our launch gate.
- When does demand for iphone wallet case peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the iphone wallet case niche?
- Listings span $8.50–$39.12; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 4,458 reviews — the moat a new listing must climb.