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50

iphone underwater case

Worth a look

Shows a sweet-spot price point ($33.18 avg), but a deep review moat (12,744 avg reviews) keeps it on the watch list.

Market size 21Growth 40Conversion 32Competition 60Returns 32Price range 87Avg price 95Brand share 79Review moat 20Quality gap 78

Avg price

Incredible$33.18

avg listing price — sweet spot $15–$100

Price range

Great$8.17–$76.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Market size

Bad$83K

$83K/yr · 98K searches

Review moat

Bad12,744.33

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, iphone underwater case is a $83K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone underwater case market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$83K–$100K
units × avg price
Conversion rate
2.5%
Avg BSR
#2,785
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
8.1%
Avg brand age
31 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

32

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

49%

Top 20: 89%

Open market

32%

  • Hiearcool15%
  • TELESIN14%
  • --12%
  • Eivitrevy11%
  • Towevine8%
  • Pelican8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 3.6×

Top iphone underwater case search terms

  • iphone underwater case15K/yr
  • diving phone case11K/yr
  • snorkeling phone case10K/yr
  • underwater iphone case9K/yr
  • underwater iphone case for snorkeling11K/yr
  • underwater snorkeling phone case8K/yr
  • underwater case for iphone7K/yr
  • iphone underwater case for snorkeling6K/yr
  • water proof cases iphone4K/yr
  • underwater phone case for snorkeling4K/yr
All search terms

Top iphone underwater case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone underwater case

What buyers praise and complain about, mined from review topics.

What buyers love

Water Resistance21%

“Fully waterproof”

Quality-Overall13%

“The build quality feels solid right out of the box”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use8%

“Very handy”

Size-Overall7%

“Great fit”

Value For Money6%

“Worth The Money”

Efficiency5%

“efficient”

Image/Picture Clarity4%

“The image quality was decent”

Durability4%

“Very durable”

Drop/Impact Protection3%

“Great Protection”

What buyers complain about

Size-Overall13%

“Too big”

Water Resistance10%

“NOT waterproof”

Ease Of Use7%

“Hard to use”

Quality-Overall7%

“Cheaper quality than I would normally purchase”

Touch/Button Controls6%

“I couldn't press the buttons”

Durability5%

“Fell apart first use”

Compatibility-Overall4%

“it does not work with any devices I have at the moment”

Functionality-Overall4%

“not functional”

Image/Picture Clarity3%

“the pictures are blurry”

Charging3%

“Doesnt charge”

Top return reasons

Size-Overall51%
Compatibility-Overall7%
Value For Money7%
Functionality-Overall5%
Advertised Vs Actual Product4%
Ease Of Use4%
Touch Screen3%
Touch/Button Controls3%
Water Resistance3%
Quality-Overall2%

Common questions

Is iphone underwater case profitable to sell on Amazon United States?
The niche generates $83K/yr across 30 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the iphone underwater case niche?
19 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in iphone underwater case?
Top complaints mined from reviews: Size-Overall, Water Resistance, Ease Of Use. The return rate is 4.4%.
When does demand for iphone underwater case peak?
Demand peaks in Mar–May–Jun; the busiest month runs 3.6× the quietest.
What does it cost to enter the iphone underwater case niche?
Listings span $8.17–$76.22; the average listing price is $33.18 (sweet spot $15–$100). The average incumbent carries 12,744 reviews — the moat a new listing must climb.