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Iphone Se Waterproof Case

Fail

Shoppers spend an estimated $41K a year here, so Iphone Se Waterproof Case is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$41K/yr39K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
61%top-5 click share · 12 brands · 29 sellers

Flapen Score

Iphone Se Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone Se Waterproof Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Se Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone Se Waterproof Case 39K times last year and spent an estimated $41K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
5.5%
Market size, estimated
$41Ka year
Peak month
April2.3× the quietest month
Top search term
iphone se waterproof case13K searches a year

02 · Price

A sale here is worth $18.93.

Listings sell for $18.93 on average, from $8.65 to $28.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.93 that is $0 to $2K a year per listing.

Average price
$18.93inside the $15 to $100 sweet spot
Price range
$8.65–$28.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #8,489 within Waterproof Phone Cases. It carries 6,263 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
12.5%
Average rank
#8,489in Waterproof Phone Cases
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
6,263per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Iphone Se Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

  • Brand 139%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 15%)

Demand

Iphone Se Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Iphone Se Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone se waterproof case13K/yr
  • iphone se case waterproof6K/yr
  • iphone se lifeproof case4K/yr
  • waterproof iphone se case4K/yr
  • iphone 8 waterproof case4K/yr
  • lifeproof iphone se case3K/yr
  • iphone se waterproof phone case3K/yr
  • iphone 8 case waterproof2K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Se Waterproof Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Durability”
4.3%of orders come back
“fell apart with use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone Se Waterproof Case questions

Answered from the same tracked data.