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Iphone Se 3rd Generation

Fail

The top 5 brands take 100% of clicks, so Iphone Se 3rd Generation is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$2.9M/yr1.8M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
79%top-5 click share · 3 brands · 144 sellers

Flapen Score

Iphone Se 3rd Generation against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone Se 3rd Generation is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Se 3rd Generation market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone Se 3rd Generation 1.8M times last year and spent an estimated $2.9M. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.0%
Market size, estimated
$2.9Ma year
Peak month
July1.7× the quietest month
Top search term
iphone se887K searches a year

02 · Price

A sale here is worth $157.33.

Listings sell for $157.33 on average, from $63.32 to $404.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $157.33 that is $118K to $157K a year per listing.

Average price
$157.33above the $15 to $100 sweet spot
Price range
$63.32–$404.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$118K–$157K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #355 within Cell Phones. It carries 11,708 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
60%
Out of stock, average day
10.0%
Average rank
#355in Cell Phones
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
11,708per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Iphone Se 3rd Generation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 213%
  • Brand 32%

Demand

Iphone Se 3rd Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Iphone Se 3rd Generation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone se887K/yr
  • iphone 5327K/yr
  • iphone 4147K/yr
  • iphone 5s115K/yr
  • apple iphone se44K/yr
  • iphone 4s42K/yr
  • i phone se34K/yr
  • iphone se unlocked40K/yr
  • iphone se 1st gen29K/yr
  • iphone se 2nd generation36K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Se 3rd Generation

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Battery Life”
19%of negative reviews mention “Battery Life”
1.8%of orders come back
“The battery quality is horrible”
A buyer, on “Battery Life”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iphone Se 3rd Generation questions

Answered from the same tracked data.