iphone nd filter
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great153.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.25avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Okay$12.60–$219.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$87K$87K/yr · 88K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, iphone nd filter is a $87K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
iphone nd filter market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $69K–$83K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #747
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 2.5%
- Avg brand age
- 20 months
- Avg seller age
- 206 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
3%
- SMALLRIG50%
- K&F CONCEPT25%
- NEEWER14%
- JJC4%
- Tilta2%
- OfeooAi2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 49 weeks — -9.4% search growth over the last 90 days.Top iphone nd filter search terms
- smallrig iphone 17 pro max21K/yr
- iphone 17 pro max nd filter14K/yr
- iphone 17 pro nd filter12K/yr
- nd filter iphone 17 pro max6K/yr
- small rig iphone 17 pro max8K/yr
- iphone 17 pro max cage11K/yr
- nd filter for iphone 17 pro max6K/yr
- iphone 17 pro max rig6K/yr
- iphone 17 nd filter4K/yr
Top iphone nd filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&F CONCEPT Double-sided Magnetic Lens Filter Mount Adapter with 58mm Variable ND2-32 Filter Compatible with iPhone 17 Pro Max and 58mm Threaded Filters
K&F CONCEPT$42.084.6★88 rev
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6075
SMALLRIG$56.013.5★66 rev
SmallRig Phone Video Cage Dual Handheld Kit for iPhone 17 Pro Max Phone Rig with Wireless Quick Release Side Handle 17mm T-Mount Lens Backplate for Video Recording/YouTube/Live Streaming/Vlog - 5541
SMALLRIG$103.414.2★71 rev
K&F CONCEPT FA301 Snap-On ND2-32 Filter for iPhone 17 Pro & Pro Max 11.2g Ultra-Lightweight Variable ND Lens Filter with Snap-on Deco Mount AGC Glass 28-Layer Coating
K&F CONCEPT$27.264.4★27 rev
SMALLRIG Mobile Video Cage for iPhone 17 Pro Max with Phone Case/TPU Soft Frame/T-Mount & 17mm Threaded Lens Backplate Phone Video Rig for Videography Recording Vlog Flagship Edition - 5543
SMALLRIG$60.344.6★84 rev
Newest
by launch dateK&F CONCEPT FA301 Snap-On ND2-32 Filter for iPhone 17 Pro & Pro Max 11.2g Ultra-Lightweight Variable ND Lens Filter with Snap-on Deco Mount AGC Glass 28-Layer Coating
K&F CONCEPT$27.2627 rev
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6075
SMALLRIG$56.0166 rev
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Blue- 6076
SMALLRIG$55.7966 rev
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6072
SMALLRIG$55.7066 rev
SmallRig Megatron Edition Dual Handheld Video Cage Kit for iPhone 17 Pro Max Wireless Control Handle Quick Release Filmmaking & Live Streaming Kit with Case Rotatable Handles Lens Backplate-5584
SMALLRIG$143.395 rev
Trending
90-day click momentumK&F CONCEPT FA301 Snap-On ND2-32 Filter for iPhone 17 Pro & Pro Max 11.2g Ultra-Lightweight Variable ND Lens Filter with Snap-on Deco Mount AGC Glass 28-Layer Coating
K&F CONCEPT$27.264.4★
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Blue- 6076
SMALLRIG$55.793.5★
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6072
SMALLRIG$55.703.5★
SmallRig Square ND & Black Mist Filter Kit for iPhone 17 Pro Max Magnetic Lens Filters with Base Mount Black Mist Diffusion 1/4 Filter/ND2/ND4/ ND8/ND16/ND32 6 Pack Orange- 6075
SMALLRIG$56.013.5★
SmallRig Megatron Edition Dual Handheld Video Cage Kit for iPhone 17 Pro Max Wireless Control Handle Quick Release Filmmaking & Live Streaming Kit with Case Rotatable Handles Lens Backplate-5584
SMALLRIG$143.394.8★
What buyers say about iphone nd filter
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Worth the money”
“Easy to use”
“Fits well”
“Very sturdy and smooth”
“Nice glass lens”
“Works as advertised”
“It allows you a firm grip while allowing you to be creative”
“This filter is a nice photograph accessory to improve the picture taking on your iPhone”
“quick to mount”
What buyers complain about
“Doesn't work very well”
“the fit is bad”
“not the greatest build quality”
“Kind of expensive for it to fall apart in two days”
“the lens falls well”
“Not cheap”
“removing it is even harder”
“it isnt compatible so Ill have to decide on how I will use it”
“With a gimble this makes it too heavy”
“Issues with reflections from rear”
Top return reasons
Common questions
- Is iphone nd filter profitable to sell on Amazon United States?
- The niche generates $87K/yr across 40 tracked products. 12 of 31 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the iphone nd filter niche?
- 8 brands and 17 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in iphone nd filter?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the iphone nd filter niche?
- Listings span $12.60–$219.33; the average listing price is $55.25 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.