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Iphone Air Matte Screen Protector

Fail

The average product has 17,605 reviews to catch up to, so Iphone Air Matte Screen Protector is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$76K/yr44K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
74%top-5 click share · 14 brands · 19 sellers

Flapen Score

Iphone Air Matte Screen Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone Air Matte Screen Protector is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone Air Matte Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone Air Matte Screen Protector 44K times last year and spent an estimated $76K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
12.3%
Market size, estimated
$76Ka year
Top search term
iphone air matte screen protector23K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $6.87 to $29.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.27 that is $4K to $7K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$6.87–$29.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #518 within Maintenance, Upkeep & Repairs. It carries 17,605 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#518in Maintenance, Upkeep & Repairs
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
17,605per listing
Listings tracked
20

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
16 months

Products

Top Iphone Air Matte Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

14

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 171%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 12%)

Demand

Iphone Air Matte Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Iphone Air Matte Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone air matte screen protector23K/yr
  • iphone air screen protector matte12K/yr
  • matte screen protector iphone air4K/yr
  • iphone 17 air matte screen protector5K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone Air Matte Screen Protector

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Drop/Impact Protection”
24%of negative reviews mention “Durability”
3.4%of orders come back
“Bad durability”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone Air Matte Screen Protector questions

Answered from the same tracked data.