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iphone 8 plus

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 96Growth 18Conversion 9Competition 51Returns 81Price range 17Avg price 61Brand share 2Review moat 20Quality gap 96

Market size

Incredible$3.7M

$3.7M/yr · 3.5M searches

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good$143.43

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,882.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Price range

Bad$39.79–$404.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, iphone 8 plus is a $3.7M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone 8 plus market data

Units sold / yr
25K–30K
avg 500–750/product
Revenue / yr
$3.6M–$4.3M
units × avg price
Conversion rate
0.7%
Avg BSR
#293
Page quality
0%
Prime
46%
Sponsored
71%
Out of stock
9.8%
Avg brand age
37 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

170

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

0%

  • Apple65%
  • Straight Talk13%
  • Plum12%
  • AT&T Prepaid8%
  • Ubglcs i2%
  • Cutwif1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -13.5% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top iphone 8 plus search terms

  • iphone se887K/yr
  • iphone 8473K/yr
  • iphone x406K/yr
  • iphone 8 plus364K/yr
  • iphone 7366K/yr
  • iphone 6323K/yr
  • iphone 7 plus138K/yr
  • iphone 6s111K/yr
  • apple iphone se44K/yr
  • iphone 6 plus50K/yr
All search terms

Top iphone 8 plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$148K8%$297K12%$445K16%$593K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 8 plus

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Value for money”

Battery Life16%

“Battery life is amazing”

Quality-Overall13%

“Excellent product”

Product Condition9%

“Brand new phone”

Advertised Vs Actual Product8%

“As advertised”

Durability3%

“Work great no issue over two years”

Efficiency3%

“Working good”

Charging3%

“it charges pretty fast too”

Functionality-Overall3%

“Works fine”

Size-Overall2%

“I like the size”

What buyers complain about

Battery Life18%

“Battery is no good”

Charging11%

“Wont charge”

Durability10%

“Doesnt last”

Functionality-Overall6%

“Never worked”

Quality-Overall6%

“Crap product”

Connectivity-Overall3%

“This phone had a bad wifi”

Heating3%

“with possible extreme overheating”

Value For Money3%

“Not worth price”

Touch/Button Controls3%

“Sticky buttons”

Audio Quality2%

“Audio quality sucks”

Top return reasons

Battery Life11%
Size-Overall11%
Functionality-Overall10%
Charging9%
Value For Money6%
Touch Screen5%
Advertised Vs Actual Product4%
Compatibility-Overall4%
Touch/Button Controls4%
Defective Material/Parts3%

Common questions

Is iphone 8 plus profitable to sell on Amazon United States?
The niche generates $3.7M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (48/100).
How competitive is the iphone 8 plus niche?
6 brands and 170 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in iphone 8 plus?
Top complaints mined from reviews: Battery Life, Charging, Durability. The return rate is 1.7%.
When does demand for iphone 8 plus peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the iphone 8 plus niche?
Listings span $39.79–$404.66; the average listing price is $143.43 (sweet spot $15–$100). The average incumbent carries 12,882 reviews — the moat a new listing must climb.