Iphone 7
FailBuyers convert on only 0.4% of searches, so Iphone 7 is a Fail.
- Flapen Score
- 41 / 100Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 4641
- Market size
- $376K/yr910K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 80 sellers
Flapen Score
Iphone 7 against its category
The dotted line is the Cell Phones & Accessories average. Past it, Iphone 7 is stronger. Inside it, weaker.
Market
The Iphone 7 market on Amazon at a glance
Shoppers on Amazon United States searched for Iphone 7 910K times last year and spent an estimated $376K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.
- Searches, last 12 months
- 910K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $376Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- iphone 7366K searches a year
02 · Price
A sale here is worth $94.01.
Listings sell for $94.01 on average, from $39.79 to $126.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $94.01 that is $24K to $47K a year per listing.
- Average price
- $94.01inside the $15 to $100 sweet spot
- Price range
- $39.79–$126.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $24K–$47K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #642 within Cell Phones. It carries 5,202 reviews at 3.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 56%
- Out of stock, average day
- 12.2%
- Average rank
- #642in Cell Phones
- Average rating
- 3.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,202per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Iphone 7 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver
- Price
- $93.30
- Rating
- 3.9/5
- Reviews
- 277
- Age
- 2y ago

Boost Mobile Apple iPhone 7 32GB Unlocked - Black
- Price
- $88.72
- Rating
- 3.7/5
- Reviews
- 120
- Age
- 2y ago

Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon
- Price
- $63.32
- Rating
- 3.8/5
- Reviews
- 94
- Age
- 3y ago

Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)
- Price
- $115.55
- Rating
- 4.2/5
- Reviews
- 22,502
- Age
- 6y ago

Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches
- Price
- $103.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches
- Price
- $103.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

iPhone 7 32GB Unlocked AT&T/T-Mobile - Black
- Price
- $99.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)
- Price
- $115.55
- Rating
- 4.2/5
- Reviews
- 22,502
- Age
- 6y ago

Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)
- Price
- $117.11
- Rating
- 4.2/5
- Reviews
- 22,502
- Age
- 6y ago

Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver
- Price
- $93.30
- Rating
- 3.9/5
- Reviews
- 277
- Age
- 2y ago
Newest
by launch date
Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches
- Price
- $103.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

iPhone 7 32GB Unlocked AT&T/T-Mobile - Black
- Price
- $99.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Apple iPhone 8 64GB Unlocked - Gray
- Price
- $126.03
- Rating
- 4.3/5
- Reviews
- 984
- Age
- 2y ago

Cutwif Mini Smartphone Mini Phone Unlocked Cell Phone 3.0 Inch Android 3G Small Mobile Phone Quad Core 2G+16G 5.0MP Dual SIM High Definition (Blue)
- Price
- $39.79
- Rating
- 3.4/5
- Reviews
- 339
- Age
- 2y ago

Boost Mobile Apple iPhone 7 32GB Unlocked - Black
- Price
- $88.72
- Rating
- 3.7/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
80
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Straight Talk43%
- Plum28%
- Apple14%
- Ubglcs i7%
- AT&T Prepaid4%
- Cutwif4%
- Open — no brand owns it (0%)
Demand
Iphone 7 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Iphone 7 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iphone 7366K/yr
- iphone 6323K/yr
- iphone 6s111K/yr
- apple iphone 715K/yr
- i phone 717K/yr
- apple iphone 613K/yr
- i phone 613K/yr
- iphone 7 unlocked15K/yr
- iphone79K/yr
- iphone67K/yr
Reviews and returns
What reviews say buyers love and hate about Iphone 7
We read the reviews and the return reasons for every product selling here.
“Battery dies fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone 7 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









