iphone 7
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$94.01avg listing price — sweet spot $15–$100
Price range
Good$39.79–$126.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$376K$376K/yr · 910K searches
Review moat
Bad5,202.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, iphone 7 is a $376K/yr Amazon United States market (910K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
iphone 7 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $376K–$470K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #642
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 33%
- Out of stock
- 12.2%
- Avg brand age
- 39 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
80
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Straight Talk43%
- Plum28%
- Apple14%
- Ubglcs i7%
- AT&T Prepaid4%
- Cutwif4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top iphone 7 search terms
- iphone 7366K/yr
- iphone 6323K/yr
- iphone 6s111K/yr
- apple iphone 715K/yr
- i phone 717K/yr
- apple iphone 613K/yr
- i phone 613K/yr
- iphone 7 unlocked15K/yr
- iphone79K/yr
- iphone67K/yr
Top iphone 7 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver
Straight Talk$93.303.9★277 rev
Boost Mobile Apple iPhone 7 32GB Unlocked - Black
Plum$88.723.7★120 rev
Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon
Plum$63.323.8★94 rev
Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)
Apple$115.554.2★22,502 rev
Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches
Ubglcs i$103.131.0★1 rev
Newest
by launch dateUbglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches
Ubglcs i$103.131 rev
iPhone 7 32GB Unlocked AT&T/T-Mobile - Black
AT&T Prepaid$99.160 rev
Apple iPhone 8 64GB Unlocked - Gray
Plum$126.03984 rev
Cutwif Mini Smartphone Mini Phone Unlocked Cell Phone 3.0 Inch Android 3G Small Mobile Phone Quad Core 2G+16G 5.0MP Dual SIM High Definition (Blue)
Cutwif$39.79339 rev
Boost Mobile Apple iPhone 7 32GB Unlocked - Black
Plum$88.72120 rev
Trending
90-day click momentumUbglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches
Ubglcs i$103.131.0★
iPhone 7 32GB Unlocked AT&T/T-Mobile - Black
AT&T Prepaid$99.160.0★
Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)
Apple$115.554.2★
Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)
Apple$117.114.2★
Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver
Straight Talk$93.303.9★
What buyers say about iphone 7
What buyers praise and complain about, mined from review topics.What buyers love
“Great for the price”
“the battery life was pretty good”
“Very happy with the quality, condition and pricing of this phone”
“Working good”
“It was exactly what I expected and as described”
“Looks brand new”
“connects to carriers easily”
“Had this phone for a year, no issues still”
“it charges pretty fast too”
“easy to use, no problems”
What buyers complain about
“Battery dies fast”
“breaks easily good value for children”
“Charger doesn't work”
“will not stay on no matter what I do”
“Refused to connect to my home WiFi”
“Put in a return for another and its the same issue and gets hot”
“Bad quality”
“The only issue I have is for one of them the microphone is a bit iffy”
“Cant be used to transfer information from your old phone”
“Refurbished phone”
Top return reasons
Common questions
- Is iphone 7 profitable to sell on Amazon United States?
- The niche generates $376K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the iphone 7 niche?
- 6 brands and 80 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in iphone 7?
- Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 1.4%.
- When does demand for iphone 7 peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the iphone 7 niche?
- Listings span $39.79–$126.03; the average listing price is $94.01 (sweet spot $15–$100). The average incumbent carries 5,202 reviews — the moat a new listing must climb.