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Iphone 7

Fail

Buyers convert on only 0.4% of searches, so Iphone 7 is a Fail.

Flapen Score
41
41 / 100
Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 46
Market size
$376K/yr910K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
84%top-5 click share · 6 brands · 80 sellers

Flapen Score

Iphone 7 against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 7 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 7 market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 7 910K times last year and spent an estimated $376K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.

Searches, last 12 months
910K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
0.4%
Market size, estimated
$376Ka year
Peak month
December1.7× the quietest month
Top search term
iphone 7366K searches a year

02 · Price

A sale here is worth $94.01.

Listings sell for $94.01 on average, from $39.79 to $126.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $94.01 that is $24K to $47K a year per listing.

Average price
$94.01inside the $15 to $100 sweet spot
Price range
$39.79–$126.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$24K–$47K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #642 within Cell Phones. It carries 5,202 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
56%
Out of stock, average day
12.2%
Average rank
#642in Cell Phones
Average rating
3.56 starsAmazon United States average 4.42 stars
Average reviews
5,202per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Iphone 7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

80

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 228%
  • Brand 314%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Iphone 7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Iphone 7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 7366K/yr
  • iphone 6323K/yr
  • iphone 6s111K/yr
  • apple iphone 715K/yr
  • i phone 717K/yr
  • apple iphone 613K/yr
  • i phone 613K/yr
  • iphone 7 unlocked15K/yr
  • iphone79K/yr
  • iphone67K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 7

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
25%of negative reviews mention “Battery Life”
1.4%of orders come back
“Battery dies fast”
A buyer, on “Battery Life”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 7 questions

Answered from the same tracked data.