Skip to content

Iphone 6s

Fail

The top 5 brands take 100% of clicks, so Iphone 6s is a Fail.

Flapen Score
30
30 / 100
Ranks 2,135 of 2,221 Cell Phones & Accessories niches · −16 vs the category median of 46
Market size
$37K/yr128K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
85%top-5 click share · 4 brands · 117 sellers

Flapen Score

Iphone 6s against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 6s is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 6s market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 6s 128K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.3%
Market size, estimated
$37Ka year
Peak month
December1.4× the quietest month
Top search term
iphone 6s111K searches a year

02 · Price

A sale here is worth $116.80.

Listings sell for $116.80 on average, from $63.32 to $161.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $116.80 that is $0 to $12K a year per listing.

Average price
$116.80above the $15 to $100 sweet spot
Price range
$63.32–$161.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #397 within Cell Phones. It carries 14,288 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
24.0%
Average rank
#397in Cell Phones
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
14,288per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Iphone 6s products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 230%
  • Brand 323%
  • Brand 416%

Demand

Iphone 6s search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Iphone 6s search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 6s111K/yr
  • apple iphone 613K/yr
  • iphone 6s unlocked2K/yr
  • iphone 7 for sale2K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 6s

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
23%of negative reviews mention “Battery Life”
1.8%of orders come back
“Battery is no good”
A buyer, on “Battery Life”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iphone 6s questions

Answered from the same tracked data.