Is iphone 16 protector profitable to sell on Amazon United States?

The niche generates $132K/yr across 9 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (39/100).

How competitive is the iphone 16 protector niche?

7 brands and 28 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in iphone 16 protector?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.

When does demand for iphone 16 protector peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the iphone 16 protector niche?

Listings span $5.36–$27.64; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 253,215 reviews — the moat a new listing must climb.

iphone 16 protector

Skip it

A deep review moat (253,215 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Good$5.36–$27.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.82

avg listing price — sweet spot $15–$100

Market size

Okay$132K

$132K/yr · 73K searches

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Review moat

Bad253,215

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, iphone 16 protector is a $132K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 16 protector market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $123K–$147K; units × avg price
Conversion rate: 18.3%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 19 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Ailun71%
OtterBox9%
Wiaocit7%
PEHAEL4%
SIBEITU4%
NEW'C3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -9.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top iphone 16 protector search terms

iphone 16 protector16K/yr -16.7%7.9% conv.
iphone 16 screen and camera protector14K/yr +1.9%15.3% conv.
ailun iphone 16 screen protector11K/yr -18.0%24.1% conv.
phone protector iphone 166K/yr -26.7%6.7% conv.
iphone 16 screen protector and camera protector6K/yr +12.5%16.4% conv.
iphone 16 phone protector4K/yr +7.7%14.1% conv.
otterbox iphone 16 screen protector4K/yr -11.8%8.4% conv.
ailun screen protector iphone 163K/yr -5.1%26.3% conv.
otterbox screen protector iphone 163K/yr +10.7%6.9% conv.
iphone 16 screen protector with camera protector3K/yr +16.8%16.7% conv.

All search terms

Top iphone 16 protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ailun 3 Pack Screen Protector for iPhone 16 [6.1 inch] + 3 Pack Camera Lens Protector with Installation Frame Case Friendly Tempered Glass Film [9H Hardness][Not for iPhone 16e/16 Pro/Plus/Pro Max]

Ailun$8.674.5★432,124 rev

Ailun Screen Protector for iPhone 16 / iPhone 15 / iPhone 15 Pro [6.1 Inch] Display 3 Pack Tempered Glass Dynamic Island Compatible Case Friendly [Not for iPhone 16 Pro 6.3 Inch].

Ailun$6.254.6★1,133,565 rev

OtterBox iPhone 16 Premium Glass Screen Protector

OtterBox$27.644.3★604 rev

Ailun 3 Pack Privacy Screen Protector for iPhone 16 [6.1 inch] + 3 Pack Camera Lens Protector Anti Spy Private Tempered Glass Film Case Friendly [9H Hardness][Not for iPhone 16e/16Pro/Plus/ProMax]

Ailun$8.864.5★143,172 rev

Wiaocit 3 Pack Tempered Glass Screen Protector for iPhone 16 with 3 Pack Camera Lens Protector 9H Hardness Bubble Free Case Friendly

Wiaocit$5.364.5★3,435 rev

Newest

by launch date

NEWC 3 Pack Designed for iPhone 16 iPhone 15 Screen Protector (6.1 inches) Enhanced Tempered Glass Protection with easy installation tool included Case Friendly Ultra Resistant

NEW'C$7.03316,182 rev

1y ago

Wiaocit 3 Pack Tempered Glass Screen Protector for iPhone 16 with 3 Pack Camera Lens Protector 9H Hardness Bubble Free Case Friendly

Wiaocit$5.363,435 rev

1y ago

TOCOL for iPhone 16 Screen Protector Full Coverage 9H Hardness Easy Installation Military Grade Shatterproof HD Tempered Glass Case Friendly 2 Pack

TOCOL$10.0645,739 rev

1y ago

OtterBox iPhone 16 Premium Glass Screen Protector

OtterBox$27.64604 rev

1y ago

SIBEITU 3 Pack Screen Protector for iPhone 16 with 3 Pack Camera Lens Tempered Glass Protector 6.1 Inch HD Clear Tempered Glass Film 9H Hardness Full Coverage Scratch Resistent No Air Bubbles

SIBEITU$6.025,711 rev

1y ago

What buyers say about iphone 16 protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great product, just as described”

Drop/Impact Protection14%

“Protected my phone”

Value For Money12%

“Good price”

Size-Overall11%

“True to size”

Assembly/Installation11%

“Easy to put on”

Ease Of Use9%

“Easy Peasy”

Advertised Vs Actual Product7%

“Better than expected”

Durability4%

“Very durable”

Efficiency3%

“Effective”

Instructions/User Manual/Troubleshooting2%

“easy instructions”

What buyers complain about

Size-Overall23%

“Didnt fit”

Durability14%

“Breaks so easily”

Quality-Overall8%

“Cheaply made”

Security5%

“Poor privacy”

Compatibility-Overall4%

“Does not fully cover iPhone 15 screen”

Functionality-Overall3%

“Doesnt work well”

Adhesion/Stickiness3%

“Not very sticky”

Instructions/User Manual/Troubleshooting3%

“Instructions not great”

Strength3%

“Not even a little bit sturdy”

Assembly/Installation3%

“difficult to install compared to others”

Top return reasons

Size-Overall70%

Compatibility-Overall10%

Advertised Vs Actual Product3%

Value For Money3%

Adhesion/Stickiness2%

Functionality-Overall2%

Defective Material/Parts1%

Display-Overall1%

Quality-Overall1%

Security1%

Common questions

Is iphone 16 protector profitable to sell on Amazon United States?: The niche generates $132K/yr across 9 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (39/100).
How competitive is the iphone 16 protector niche?: 7 brands and 28 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in iphone 16 protector?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.
When does demand for iphone 16 protector peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the iphone 16 protector niche?: Listings span $5.36–$27.64; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 253,215 reviews — the moat a new listing must climb.

iphone 16 protector

iphone 16 protector market data

Competition & brand share

Demand & seasonality

Top iphone 16 protector search terms

Top iphone 16 protector products on Amazon

Top sellers

Newest

Trending

What buyers say about iphone 16 protector

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Cell Phones & Accessories