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Iphone 16 Plus Waterproof Case

Fail

Shoppers spend an estimated $55K a year here, so Iphone 16 Plus Waterproof Case is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$55K/yr81K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
58%top-5 click share · 15 brands · 30 sellers

Flapen Score

Iphone 16 Plus Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 16 Plus Waterproof Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 16 Plus Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 16 Plus Waterproof Case 81K times last year and spent an estimated $55K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
2.7%
Market size, estimated
$55Ka year
Peak month
July2.4× the quietest month
Top search term
iphone 16 plus waterproof case35K searches a year

02 · Price

A sale here is worth $25.32.

Listings sell for $25.32 on average, from $9.00 to $71.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.32 that is $0 to $3K a year per listing.

Average price
$25.32inside the $15 to $100 sweet spot
Price range
$9.00–$71.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,394 within Waterproof Phone Cases. It carries 16,442 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#2,394in Waterproof Phone Cases
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
16,442per listing
Listings tracked
23

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Iphone 16 Plus Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

20%

  • Brand 132%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Iphone 16 Plus Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Iphone 16 Plus Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 16 plus waterproof case35K/yr
  • iphone 16 plus case waterproof14K/yr
  • waterproof iphone 16 plus case11K/yr
  • iphone 16 plus lifeproof case12K/yr
  • iphone 16 plus case lifeproof5K/yr
  • lifeproof iphone 16 plus case5K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 16 Plus Waterproof Case

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Water Resistance”
13%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iphone 16 Plus Waterproof Case questions

Answered from the same tracked data.