Is iphone 16 matte screen protector profitable to sell on Amazon United States?

The niche generates $214K/yr across 23 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the iphone 16 matte screen protector niche?

13 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in iphone 16 matte screen protector?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for iphone 16 matte screen protector peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 3.4× the quietest.

What does it cost to enter the iphone 16 matte screen protector niche?

Listings span $7.10–$24.07; the average listing price is $13.51 (sweet spot $15–$100). The average incumbent carries 4,221 reviews — the moat a new listing must climb.

iphone 16 matte screen protector

Worth a look

Shows beatable incumbent ratings (4.2★), but soft demand (-11.4% this quarter) keeps it on the watch list.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Good$13.51

avg listing price — sweet spot $15–$100

Price range

Good$7.10–$24.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$214K

$214K/yr · 184K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,221.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, iphone 16 matte screen protector is a $214K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 16 matte screen protector market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $169K–$203K; units × avg price
Conversion rate: 8.6%
Avg BSR: #507
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

10%

Mothca66%
GIGIKISS7%
JETech5%
SHANG PIN JIA5%
Ambison4%
Esanik3%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -11.4% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.4×

Open Trend

Top iphone 16 matte screen protector search terms

iphone 16 matte screen protector30K/yr -2.1%13.1% conv.
matte privacy screen protector25K/yr -21.8%0.8% conv.
matte screen protector iphone 1614K/yr +2.4%9.7% conv.
iphone 16 screen protector matte17K/yr -8.0%11.8% conv.
matte phone screen protector14K/yr -3.4%2.0% conv.
matte screen cover9K/yr +20.8%0.3% conv.
matt screen protector9K/yr -35.2%0.6% conv.
iphone 16 matte privacy screen protector7K/yr -2.0%10.4% conv.
anti-fingerprint screen protector6K/yr +2.1%0.1% conv.
iphone 15 matte privacy screen protector6K/yr -10.8%9.6% conv.

All search terms

Top iphone 16 matte screen protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mothca 2 Pack Matte Glass Screen Protector for iPhone 16 [6.1 inch] + 2 Pack Camera Lens Protector Anti-Glare & Anti-Fingerprint Case Friendly Tempered Glass Film Bubble Free Smooth as Silk

Mothca$13.954.4★2,500 rev

Mothca Matte Glass Screen Protector for iPhone 16 / iPhone 15 (6.1 inch) Anti-Glare & Anti-Fingerprint Tempered Glass Clear Film [Easy Installation Frame] Case Friendly Bubble Free - Smooth as Silk

Mothca$9.094.2★1,189 rev

Mothca Matte Privacy Screen Protector for iPhone 16 / iPhone 15 [6.1 inch] with Easy Installation Tool Anti Spy Anti Glare Full Coverage Tempered Glass Film Anti-Fingerprint Smooth as Silk

Mothca$10.144.1★2,030 rev

GIGIKISS 2 Pack for iPhone 16/iPhone 15 Matte Screen Protector 6.1 inch Anti Fingerprint Anti Glare Screen Protector Tempered Glass Easy Installation

GIGIKISS$13.674.2★1,121 rev

Mothca Matte Glass Screen Protector for iPhone 17e / iPhone 16e / iPhone 14 / iPhone 13 / iPhone 13 Pro [6.1 Inch] Anti-Glare & Anti-Fingerprint Tempered Glass [Easy Installation Frame] Smooth as Silk

Mothca$9.114.4★5,271 rev

Newest

by launch date

SHANG PIN JIA 2-Pack Matte Privacy Screen Protector for iPhone 17 Pro Max Anti-Glare & Anti-Spy Anti-Fingerprint Smooth as Silk Easy Installation Military-Grade 9H Hardness

SHANG PIN JIA$24.0764 rev

8mo ago

JETech Matte Screen Protector for iPhone 16 6.1-Inch Anti-Glare 9H Tempered Glass Film Anti-Fingerprint Smooth Touch Easy Installation Case-Friendly 2-Pack

JETech$9.982,512 rev

10mo ago

KUARMOR 2 Pack Matte Privacy Screen Protector for iPhone 16/15/14 Pro 6.1 Anti-Glare Anti-Spy Scratch Resistant Tempered Glass Film Smooth Responsive Touch Anti-Scratch GlassEasy to Install

KUARMOR$16.26132 rev

10mo ago

Mothca 2 Pack Matte Glass Screen Protector for iPhone 17 Pro Max[6.9 inch] + 2 Pack Camera Lens Protector Anti-Glare & Anti-Fingerprint (Not Privacy Film) Tempered Glass Bubble Free Smooth as Silk

Mothca$13.9913,267 rev

11mo ago

Mothca 2 Pack Matte Glass Screen Protector for iPhone 17 Pro [6.3 inch] + 2 Pack Camera Lens Protector Anti-Glare & Anti-Fingerprint Tempered Glass (Not Privacy Film) Bubble Free Smooth as Silk

Mothca$13.8613,267 rev

11mo ago

What buyers say about iphone 16 matte screen protector

What buyers praise and complain about, mined from review topics.

What buyers love

Drop/Impact Protection18%

“Great protector”

Assembly/Installation15%

“perfect install”

Quality-Overall14%

“the quality has been consistent every time”

Ease Of Use10%

“Easy Peasy”

Value For Money7%

“Reasonable price”

Size-Overall5%

“Fits perfectly”

Durability3%

“Hasnt cracked even though Ive dropped my phone a time or two already”

Advertised Vs Actual Product3%

“As advertised”

Instructions/User Manual/Troubleshooting2%

“the instructions are straightforward”

Touch/Button Controls2%

“provides a soft touch”

What buyers complain about

Durability26%

“Breaks easily”

Quality-Overall12%

“glass quality is cheap”

Size-Overall7%

“Didnt fit”

Strength6%

“Thin and weak”

Adhesion/Stickiness4%

“didnt stick well”

Value For Money3%

“Actually crazy to spend money on this”

Touch Screen3%

“Less than two weeks the screen cracked smh”

Display-Overall2%

“makes it blurry”

Functionality-Overall2%

“Same issue w air on right side”

Drop/Impact Protection2%

“They do not offer protection”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product17%

Security8%

Adhesion/Stickiness7%

Compatibility-Overall6%

Display Resolution3%

Display-Overall3%