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Iphone 15 Pro Screen Protector Matte

Fail

Demand is soft, at -15.5% this quarter, so Iphone 15 Pro Screen Protector Matte is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 46
Market size
$163K/yr83K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
72%top-5 click share · 15 brands · 22 sellers

Flapen Score

Iphone 15 Pro Screen Protector Matte against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 15 Pro Screen Protector Matte is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 15 Pro Screen Protector Matte market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 15 Pro Screen Protector Matte 83K times last year and spent an estimated $163K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
15.1%
Market size, estimated
$163Ka year
Peak month
September2.5× the quietest month
Top search term
iphone 15 pro matte screen protector25K searches a year

02 · Price

A sale here is worth $13.10.

Listings sell for $13.10 on average, from $6.66 to $23.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.10 that is $7K to $10K a year per listing.

Average price
$13.10under the $15 to $100 sweet spot
Price range
$6.66–$23.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #649 within Maintenance, Upkeep & Repairs. It carries 6,250 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#649in Maintenance, Upkeep & Repairs
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
6,250per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Iphone 15 Pro Screen Protector Matte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

15 rising

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Brand 172%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 15%)

Demand

Iphone 15 Pro Screen Protector Matte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.5×

Search terms

Top Iphone 15 Pro Screen Protector Matte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 15 pro matte screen protector25K/yr
  • iphone 15 pro screen protector matte16K/yr
  • matte screen protector 15 pro16K/yr
  • matte screen protector iphone 15 pro5K/yr
  • iphone 15 pro matte privacy screen protector7K/yr
  • matte privacy screen protector 15 pro4K/yr
  • matte iphone 15 pro screen protector5K/yr
  • anti glare privacy screen protector iphone 15 pro2K/yr
  • iphone 15 pro anti glare screen protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 15 Pro Screen Protector Matte

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
21%of negative reviews mention “Durability”
1.5%of orders come back
“It breaks easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iphone 15 Pro Screen Protector Matte questions

Answered from the same tracked data.