Skip to content

Iphone 14 Pro Waterproof Case

Fail

Shoppers spend an estimated $74K a year here, so Iphone 14 Pro Waterproof Case is a Fail.

Flapen Score
49
49 / 100
Top 34% of 2,221 Cell Phones & Accessories niches · +3 vs the category median of 46
Market size
$74K/yr73K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
50%top-5 click share · 16 brands · 44 sellers

Flapen Score

Iphone 14 Pro Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 14 Pro Waterproof Case is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 14 Pro Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 14 Pro Waterproof Case 73K times last year and spent an estimated $74K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
3.8%
Market size, estimated
$74Ka year
Peak month
July2.5× the quietest month
Top search term
iphone 14 pro waterproof case32K searches a year

02 · Price

A sale here is worth $26.58.

Listings sell for $26.58 on average, from $9.00 to $78.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $26.58 that is $3K to $7K a year per listing.

Average price
$26.58inside the $15 to $100 sweet spot
Price range
$9.00–$78.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #2,929 within Waterproof Phone Cases. It carries 14,922 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#2,929in Waterproof Phone Cases
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
14,922per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Iphone 14 Pro Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

44

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

31%

  • Brand 129%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Iphone 14 Pro Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Iphone 14 Pro Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 14 pro waterproof case32K/yr
  • iphone 14 pro case waterproof16K/yr
  • waterproof iphone 14 pro case11K/yr
  • iphone 14 pro lifeproof case7K/yr
  • lifeproof iphone 14 pro case6K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 14 Pro Waterproof Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Water Resistance”
12%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Too small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iphone 14 Pro Waterproof Case questions

Answered from the same tracked data.