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iphone 13 waterproof case

Skip it

A deep review moat (9,132 avg reviews) — this niche doesn't clear our bar today.

Market size 33Growth 34Conversion 53Competition 46Returns 36Price range 85Avg price 95Brand share 55Review moat 22Quality gap 75

Avg price

Incredible$23.03

avg listing price — sweet spot $15–$100

Price range

Great$8.75–$57.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Market size

Okay$156K

$156K/yr · 154K searches

Review moat

Bad9,132.36

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, iphone 13 waterproof case is a $156K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone 13 waterproof case market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$138K–$184K
units × avg price
Conversion rate
4.4%
Avg BSR
#3,451
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
2.0%
Avg brand age
33 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

  • SPORTLINK25%
  • SPIDERCASE20%
  • Transy12%
  • Lanhiem8%
  • jaroco7%
  • Dewfoam7%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +7.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Top iphone 13 waterproof case search terms

  • iphone 13 waterproof case56K/yr
  • iphone 13 case waterproof35K/yr
  • waterproof iphone 13 case23K/yr
  • waterproof phone case iphone 1311K/yr
  • iphone 13 waterproof phone case9K/yr
  • waterproof case for iphone 136K/yr
  • iphone 13 case waterproof shockproof5K/yr
  • waterproof case iphone 134K/yr
  • water proof iphone 13 case4K/yr
All search terms

Top iphone 13 waterproof case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$16K15%$23K20%$31K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 waterproof case

What buyers praise and complain about, mined from review topics.

What buyers love

Water Resistance13%

“was waterproof”

Size-Overall12%

“Fits perfect”

Quality-Overall11%

“Good quality very easy to put on the phone”

Drop/Impact Protection9%

“good protection”

Advertised Vs Actual Product9%

“As advertised”

Value For Money9%

“good for the price”

Durability4%

“It seems to be durable”

Ease Of Use4%

“EASY TO USE”

Efficiency3%

“the pouch is working great”

Strength3%

“Nice and strong”

What buyers complain about

Size-Overall13%

“Too small”

Ease Of Use9%

“its pretty tough to remove it”

Durability7%

“Not durable at all”

Quality-Overall7%

“Junk quality”

Water Resistance6%

“Not waterproof”

Touch/Button Controls6%

“It was difficult to access the buttons”

Charging5%

“causing charging issues”

Advertised Vs Actual Product4%

“it does not live up to the description”

Compatibility-Overall4%

“This did not fit my iPhone 17pro max”

Thickness3%

“These are thick plastic”

Top return reasons

Size-Overall55%
Compatibility-Overall8%
Advertised Vs Actual Product6%
Value For Money5%
Functionality-Overall3%
Water Resistance2%
Quality-Overall2%
Ease Of Use2%
Touch/Button Controls2%
Color2%

Common questions

Is iphone 13 waterproof case profitable to sell on Amazon United States?
The niche generates $156K/yr across 22 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Skip it (49/100).
How competitive is the iphone 13 waterproof case niche?
15 brands and 23 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in iphone 13 waterproof case?
Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 4.1%.
When does demand for iphone 13 waterproof case peak?
Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.
What does it cost to enter the iphone 13 waterproof case niche?
Listings span $8.75–$57.95; the average listing price is $23.03 (sweet spot $15–$100). The average incumbent carries 9,132 reviews — the moat a new listing must climb.