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iphone 13 protector

Skip it

A deep review moat (134,797 avg reviews) — this niche doesn't clear our bar today.

Market size 6Growth 19Conversion 96Competition 22Returns 88Price range 41Avg price 30Brand share 33Review moat 0Quality gap 45

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.77–$22.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.60

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 20K searches

Review moat

Bad134,796.82

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, iphone 13 protector is a $24K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 37/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 13 protector market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$19K–$24K
units × avg price
Conversion rate
13.0%
Avg BSR
#449
Page quality
0%
Prime
100%
Sponsored
76%
Out of stock
9.0%
Avg brand age
34 months
Avg seller age
169 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • OtterBox46%
  • Ailun24%
  • Wiaocit7%
  • NEW'C5%
  • TOCOL4%
  • UNBREAKcable3%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -11.2% search growth over the last 90 days.
1K800Prime Day '24Black Friday '24Holiday '24Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Top iphone 13 protector search terms

  • iphone 13 protector11K/yr
  • otterbox iphone 14 screen protector2K/yr
  • otterbox iphone 13 screen protector2K/yr
  • otterbox screen protector iphone 142K/yr
  • otterbox screen protector iphone 131K/yr
  • iphone 14 screen protector otterbox984/yr
  • iphone protector 13794/yr
All search terms

Top iphone 13 protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$10K101001K10K100K1.0M10.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing quality”

Size-Overall14%

“True size”

Drop/Impact Protection13%

“Great protector”

Value For Money10%

“Good value for money”

Assembly/Installation10%

“Ease of installation”

Ease Of Use8%

“Easy to work with”

Advertised Vs Actual Product7%

“Better than expected”

Durability4%

“durable phone case”

Efficiency2%

“Does its job well”

Strength2%

“Sturdy Case”

What buyers complain about

Durability12%

“Falling Apart”

Quality-Overall12%

“Junk quality”

Size-Overall10%

“Slightly oversized than most I have used”

Ease Of Cleaning4%

“It gets dirty easily”

Adhesion/Stickiness4%

“Does not stick properly”

Color4%

“i noticed that it is getting darker”

Functionality-Overall3%

“Does not work as described”

Compatibility-Overall3%

“If you have a otterbox phone case this will not work for you”

Value For Money3%

“Can find it cheaper at Walmart”

Advertised Vs Actual Product3%

“False advertisement”

Top return reasons

Size-Overall59%
Compatibility-Overall10%
Advertised Vs Actual Product4%
Color4%
Value For Money4%
Adhesion/Stickiness3%
Functionality-Overall2%
Quality-Overall2%
Defective Material/Parts1%
Magnetic Strength/Adsorption1%

Common questions

Is iphone 13 protector profitable to sell on Amazon United States?
The niche generates $24K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (37/100).
How competitive is the iphone 13 protector niche?
12 brands and 26 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in iphone 13 protector?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for iphone 13 protector peak?
Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the iphone 13 protector niche?
Listings span $3.77–$22.88; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 134,797 reviews — the moat a new listing must climb.