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Iphone 13 Pro Waterproof Case

Fail

Shoppers spend an estimated $73K a year here, so Iphone 13 Pro Waterproof Case is a Fail.

Flapen Score
47
47 / 100
Top 45% of 2,221 Cell Phones & Accessories niches · +1 vs the category median of 46
Market size
$73K/yr68K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
55%top-5 click share · 20 brands · 32 sellers

Flapen Score

Iphone 13 Pro Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 13 Pro Waterproof Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Pro Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 13 Pro Waterproof Case 68K times last year and spent an estimated $73K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
4.2%
Market size, estimated
$73Ka year
Peak month
July5.4× the quietest month
Top search term
iphone 13 pro waterproof case29K searches a year

02 · Price

A sale here is worth $25.45.

Listings sell for $25.45 on average, from $8.75 to $57.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.45 that is $0 to $3K a year per listing.

Average price
$25.45inside the $15 to $100 sweet spot
Price range
$8.75–$57.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #4,419 within Waterproof Phone Cases. It carries 9,351 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#4,419in Waterproof Phone Cases
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
9,351per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Iphone 13 Pro Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

32

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

26%

  • Brand 121%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Iphone 13 Pro Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top Iphone 13 Pro Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 13 pro waterproof case29K/yr
  • lifeproof iphone 13 pro case14K/yr
  • iphone 13 pro case waterproof12K/yr
  • waterproof iphone 13 pro case7K/yr
  • iphone 13 pro lifeproof case6K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Pro Waterproof Case

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Water Resistance”
18%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Sizing is slightly misleading”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iphone 13 Pro Waterproof Case questions

Answered from the same tracked data.