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iphone 13 pro waterproof case

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 34Conversion 52Competition 50Returns 27Price range 85Avg price 95Brand share 60Review moat 22Quality gap 76

Avg price

Incredible$25.45

avg listing price — sweet spot $15–$100

Price range

Great$8.75–$57.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Review moat

Bad9,351.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$73K

$73K/yr · 68K searches

According to Flapen's Amazon United States niche tracking, iphone 13 pro waterproof case is a $73K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone 13 pro waterproof case market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$51K–$64K
units × avg price
Conversion rate
4.2%
Avg BSR
#4,419
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
13.9%
Avg brand age
32 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

32

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

26%

  • LifeProof21%
  • Transy15%
  • SPIDERCASE13%
  • SPORTLINK11%
  • Cozycase8%
  • Lanhiem5%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +7.2% search growth over the last 90 days.
6K4KPrime Day '24Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.4×

Top iphone 13 pro waterproof case search terms

  • iphone 13 pro waterproof case29K/yr
  • lifeproof iphone 13 pro case14K/yr
  • iphone 13 pro case waterproof12K/yr
  • waterproof iphone 13 pro case7K/yr
  • iphone 13 pro lifeproof case6K/yr
All search terms

Top iphone 13 pro waterproof case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 pro waterproof case

What buyers praise and complain about, mined from review topics.

What buyers love

Water Resistance17%

“Waterproof case”

Quality-Overall14%

“Its a good quality case”

Size-Overall9%

“Fits perfectly”

Advertised Vs Actual Product8%

“As advertised”

Value For Money7%

“The price is reasonable”

Durability6%

“Nice case, very durable”

Drop/Impact Protection5%

“Good protection”

Ease Of Use4%

“EASY TO USE”

Image/Picture Clarity3%

“These take outstanding underwater photos”

Efficiency3%

“the pouch is working great”

What buyers complain about

Size-Overall18%

“Sizing is slightly misleading”

Ease Of Use8%

“its pretty tough to remove it”

Durability8%

“Broke on first use - DO NOT BUY”

Water Resistance8%

“Not waterproof”

Compatibility-Overall7%

“Not MagSafe compatible”

Quality-Overall6%

“Cheap quality”

Charging4%

“neither does wireless charging”

Touch/Button Controls4%

“the buttons on our phones didnt work”

Advertised Vs Actual Product3%

“Not as described”

Functionality-Overall3%

“Doesn't work”

Top return reasons

Size-Overall58%
Compatibility-Overall9%
Value For Money5%
Advertised Vs Actual Product4%
Functionality-Overall3%
Ease Of Use2%
Touch Screen2%
Water Resistance2%
Charging2%
Touch/Button Controls2%

Common questions

Is iphone 13 pro waterproof case profitable to sell on Amazon United States?
The niche generates $73K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (47/100).
How competitive is the iphone 13 pro waterproof case niche?
20 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in iphone 13 pro waterproof case?
Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 4.8%.
When does demand for iphone 13 pro waterproof case peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 5.4× the quietest.
What does it cost to enter the iphone 13 pro waterproof case niche?
Listings span $8.75–$57.98; the average listing price is $25.45 (sweet spot $15–$100). The average incumbent carries 9,351 reviews — the moat a new listing must climb.