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51

iphone 13 pro max case wallet

Worth a look

Shows no brand lock-in (top 5 brands take 26% of clicks), but soft demand (-16.4% this quarter) keeps it on the watch list.

Market size 36Growth 17Conversion 21Competition 94Returns 24Price range 72Avg price 82Brand share 97Review moat 33Quality gap 55

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$17.62

avg listing price — sweet spot $15–$100

Price range

Good$6.40–$37.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$177K

$177K/yr · 590K searches

Review moat

Okay3,204.73

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, iphone 13 pro max case wallet is a $177K/yr Amazon United States market (590K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone 13 pro max case wallet market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$141K–$176K
units × avg price
Conversion rate
1.7%
Avg BSR
#1,589
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
2.5%
Avg brand age
34 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

65 flat

Sellers

81

Top-5 brand share

26%

Top 20: 69%

Top-5 click share

21%

Top 20: 58%

Open market

69%

  • iCoverCase6%
  • Bocasal5%
  • Defencase5%
  • --5%
  • Nvollnoe5%
  • Vinich5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
35K25KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Top iphone 13 pro max case wallet search terms

  • iphone 13 pro max case wallet158K/yr
  • iphone 13 pro max wallet case100K/yr
  • iphone 13 pro max case with card holder76K/yr
  • iphone 13 pro max wallet case for women44K/yr
  • iphone 13 pro max case with wallet40K/yr
  • iphone 13 pro max wallet case for men20K/yr
  • wallet phone case iphone 13 pro max22K/yr
  • iphone 13 pro max case card holder18K/yr
  • 13 pro max phone case wallet22K/yr
  • iphone 13 pro max wallet11K/yr
All search terms

Top iphone 13 pro max case wallet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$7K6%$11K8%$14K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 pro max case wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Magnetic Strength/Adsorption16%

“Excellent magnet”

Quality-Overall14%

“solid quality”

Durability8%

“seems durable and long lasting”

Value For Money6%

“Good value for the money”

Size-Overall6%

“all fit easily”

Ease Of Use6%

“easy to use”

Strength5%

“Strong Phone Case”

Design-Overall4%

“sleek design”

Advertised Vs Actual Product4%

“Exactly as described”

Storage Capacity3%

“convenient card storage”

What buyers complain about

Durability21%

“Broke easily”

Magnetic Strength/Adsorption12%

“Not very magnetic”

Size-Overall7%

“Too narrow”

Ease Of Use5%

“Hard to open”

Quality-Overall5%

“Bad quality”

Functionality-Overall4%

“it isn't functional”

Charging3%

“Doesnt Recharge”

Thickness3%

“Thicker than expected”

Strength2%

“Not Strong Enough”

Value For Money2%

“- the price for this seems a bit steep”

Top return reasons

Size-Overall33%
Magnetic Strength/Adsorption17%
Advertised Vs Actual Product5%
Functionality-Overall5%
Compatibility-Overall5%
Color5%
Adhesion/Stickiness4%
Ease Of Use3%
Quality-Overall3%
Value For Money2%

Common questions

Is iphone 13 pro max case wallet profitable to sell on Amazon United States?
The niche generates $177K/yr across 91 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the iphone 13 pro max case wallet niche?
65 brands and 81 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in iphone 13 pro max case wallet?
Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Size-Overall. The return rate is 5.2% — above our launch gate.
When does demand for iphone 13 pro max case wallet peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the iphone 13 pro max case wallet niche?
Listings span $6.40–$37.06; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 3,205 reviews — the moat a new listing must climb.