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iphone 13 pro max

Skip it

A deep review moat (50,536 avg reviews) — this niche doesn't clear our bar today.

Market size 54Growth 14Conversion 3Competition 75Returns 88Price range 10Avg price 74Brand share 68Review moat 0Quality gap 67

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Avg price

Good$102.40

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$371K

$371K/yr · 1.6M searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Price range

Bad$6.02–$847.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad50,536.45

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, iphone 13 pro max is a $371K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 13 pro max market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$307K–$410K
units × avg price
Conversion rate
0.2%
Avg BSR
#258
Page quality
0%
Prime
83%
Sponsored
91%
Out of stock
2.1%
Avg brand age
32 months
Avg seller age
158 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

178

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

40%

Top 20: 75%

Open market

32%

  • Ailun21%
  • Apple19%
  • Mizuno9%
  • OtterBox9%
  • DANONI6%
  • Kifredwo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Top iphone 13 pro max search terms

  • ailun iphone 13 screen protector6K/yr
  • otterbox iphone 13 screen protector2K/yr
  • ailun glass screen protector iphone 131K/yr
  • iphone 13 screen protector otterbox1K/yr
  • otterbox screen protector iphone 131K/yr
All search terms

Top iphone 13 pro max products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$11K6%$22K9%$33K12%$45K101001K10K100K1.0M10.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 pro max

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Awesome quality”

Value For Money11%

“Good for price”

Size-Overall10%

“fits to size”

Drop/Impact Protection10%

“Great protector”

Advertised Vs Actual Product7%

“Does the job”

Assembly/Installation6%

“Easy to put on”

Ease Of Use5%

“Easy to hold”

Charging5%

“Charges fast”

Durability4%

“durable material”

Efficiency3%

“Does the job”

What buyers complain about

Durability15%

“DOES NOT LAST”

Charging14%

“Doesn't charge”

Quality-Overall10%

“Cheap quality”

Battery Life8%

“Bad battery life”

Functionality-Overall5%

“Works bad”

Size-Overall5%

“Runs really big”

Value For Money3%

“Can find it cheaper at Walmart”

Advertised Vs Actual Product2%

“False advertisement”

Security2%

“not for privacy”

Strength2%

“Weak magnet”

Top return reasons

Size-Overall33%
Charging15%
Compatibility-Overall10%
Functionality-Overall4%
Advertised Vs Actual Product4%
Value For Money4%
Battery Life3%
Defective Material/Parts3%
Length2%
Connectivity-Overall2%

Common questions

Is iphone 13 pro max profitable to sell on Amazon United States?
The niche generates $371K/yr across 47 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (48/100).
How competitive is the iphone 13 pro max niche?
27 brands and 178 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in iphone 13 pro max?
Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.4%.
When does demand for iphone 13 pro max peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the iphone 13 pro max niche?
Listings span $6.02–$847.86; the average listing price is $102.40 (sweet spot $15–$100). The average incumbent carries 50,536 reviews — the moat a new listing must climb.