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Iphone 13 Matte Screen Protector

Fail

The top 5 brands take 97% of clicks, so Iphone 13 Matte Screen Protector is a Fail.

Flapen Score
42
42 / 100
Ranks 1,493 of 2,221 Cell Phones & Accessories niches · −4 vs the category median of 46
Market size
$118K/yr80K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
76%top-5 click share · 6 brands · 10 sellers

Flapen Score

Iphone 13 Matte Screen Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 13 Matte Screen Protector is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 13 Matte Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 13 Matte Screen Protector 80K times last year and spent an estimated $118K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
12.3%
Market size, estimated
$118Ka year
Peak month
September2.5× the quietest month
Top search term
iphone 14 matte screen protector15K searches a year

02 · Price

A sale here is worth $12.00.

Listings sell for $12.00 on average, from $6.96 to $16.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $12.00 that is $12K to $15K a year per listing.

Average price
$12.00under the $15 to $100 sweet spot
Price range
$6.96–$16.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #930 within Maintenance, Upkeep & Repairs. It carries 1,147 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#930in Maintenance, Upkeep & Repairs
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
1,147per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Iphone 13 Matte Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 212%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Iphone 13 Matte Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Iphone 13 Matte Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 14 matte screen protector15K/yr
  • iphone 13 matte screen protector15K/yr
  • matte screen protector iphone 1410K/yr
  • iphone 14 screen protector matte8K/yr
  • matte screen protector iphone 1310K/yr
  • iphone 13 screen protector matte7K/yr
  • iphone 13 pro matte screen protector7K/yr
  • iphone 13 pro screen protector matte4K/yr
  • matte iphone 13 screen protector3K/yr
  • matte screen protector iphone 13 pro2K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 13 Matte Screen Protector

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Drop/Impact Protection”
18%of negative reviews mention “Durability”
1.9%of orders come back
“cracks really easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iphone 13 Matte Screen Protector questions

Answered from the same tracked data.