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iphone 13 matte screen protector

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 18Conversion 95Competition 20Returns 77Price range 13Avg price 50Brand share 7Review moat 59Quality gap 78

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good1,146.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.00

avg listing price — sweet spot $15–$100

Market size

Okay$118K

$118K/yr · 80K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Price range

Bad$6.96–$16.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, iphone 13 matte screen protector is a $118K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 42/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 13 matte screen protector market data

Units sold / yr
10K–13K
avg 1,000–1,250/product
Revenue / yr
$120K–$150K
units × avg price
Conversion rate
12.3%
Avg BSR
#930
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
0.9%
Avg brand age
34 months
Avg seller age
211 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Mothca73%
  • Ambison12%
  • WITATAOGE7%
  • CHRYSHA3%
  • KUARMOR3%
  • Supershieldz3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 2.5×

Top iphone 13 matte screen protector search terms

  • iphone 14 matte screen protector15K/yr
  • iphone 13 matte screen protector15K/yr
  • matte screen protector iphone 1410K/yr
  • iphone 14 screen protector matte8K/yr
  • matte screen protector iphone 1310K/yr
  • iphone 13 screen protector matte7K/yr
  • iphone 13 pro matte screen protector7K/yr
  • iphone 13 pro screen protector matte4K/yr
  • matte iphone 13 screen protector3K/yr
  • matte screen protector iphone 13 pro2K/yr
All search terms

Top iphone 13 matte screen protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$18K30%$35K45%$53K60%$71K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 13 matte screen protector

What buyers praise and complain about, mined from review topics.

What buyers love

Drop/Impact Protection19%

“Screen protectors”

Assembly/Installation14%

“Easy install”

Quality-Overall13%

“Great matte finish”

Ease Of Use11%

“Easy to use”

Size-Overall7%

“Great fit”

Value For Money5%

“Great value for the money”

Durability4%

“The durability and built and feel and look is amazing, great value, great fit, 10/10 recommended”

Instructions/User Manual/Troubleshooting4%

“the instructions are clear”

Touch/Button Controls4%

“soft to the touch”

Display-Overall2%

“Looks great, really clear screen”

What buyers complain about

Durability18%

“cracks really easily”

Size-Overall9%

“does not fit flush”

Adhesion/Stickiness7%

“its all a mess after trying to get it to stick”

Strength7%

“They crack so easily”

Quality-Overall6%

“Trash”

Assembly/Installation5%

“This was not easy to install”

Security5%

“Not a privacy screen protector”

Value For Money4%

“honestly not worth it”

Ease Of Cleaning4%

“Always looks dirty”

Noise Level3%

“it is SOOO loud”

Top return reasons

Size-Overall48%
Adhesion/Stickiness10%
Compatibility-Overall9%
Advertised Vs Actual Product9%
Defective Material/Parts3%
Security3%
Value For Money2%
Display-Overall2%
Durability1%
Functionality-Overall1%

Common questions

Is iphone 13 matte screen protector profitable to sell on Amazon United States?
The niche generates $118K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (42/100).
How competitive is the iphone 13 matte screen protector niche?
6 brands and 10 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in iphone 13 matte screen protector?
Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 1.9%.
When does demand for iphone 13 matte screen protector peak?
Demand peaks in Sep–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the iphone 13 matte screen protector niche?
Listings span $6.96–$16.25; the average listing price is $12.00 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.