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Iphone 12 Screen Protector

Fail

The average product has 260,034 reviews to catch up to, so Iphone 12 Screen Protector is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 46
Market size
$2.2M/yr1.2M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
79%top-5 click share · 9 brands · 20 sellers

Flapen Score

Iphone 12 Screen Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Screen Protector is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Screen Protector 1.2M times last year and spent an estimated $2.2M. The top 5 brands take 88% of clicks. Demand peaks in Jul–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 22.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
22.9%
Market size, estimated
$2.2Ma year
Peak month
July2.0× the quietest month
Top search term
iphone 12 screen protector671K searches a year

02 · Price

A sale here is worth $8.14.

Listings sell for $8.14 on average, from $4.06 to $17.51. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $8.14 that is $163K to $204K a year per listing.

Average price
$8.14under the $15 to $100 sweet spot
Price range
$4.06–$17.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
20,000–25,000
Revenue per listing a year
$163K–$204K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Décor. It carries 260,034 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Décor
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
260,034per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Iphone 12 Screen Protector products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$215K$431K$646K$862K1K10K100K1.0M10.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

20

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

7%

  • Ailun47%
  • NEW'C24%
  • TOCOL8%
  • UNBREAKcable5%
  • HPTech5%
  • Milomdoi4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Iphone 12 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Iphone 12 Screen Protector search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iphone 12 screen protector671K/yr
  • iphone 12 pro screen protector180K/yr
  • screen protector iphone 1296K/yr
  • screen protector 1233K/yr
  • screen protector for iphone 1223K/yr
  • iphone 12 glass screen protector21K/yr
  • screen protector iphone 12 pro20K/yr
  • screen protector 12 pro18K/yr
  • 12 pro screen protector13K/yr
  • iphone 12pro screen protector10K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Screen Protector

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Drop/Impact Protection”
17%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone 12 Screen Protector questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data