Iphone 12 Screen Protector
FailThe average product has 260,034 reviews to catch up to, so Iphone 12 Screen Protector is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 4648
- Market size
- $2.2M/yr1.2M searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 20 sellers
Flapen Score
Iphone 12 Screen Protector against its category
The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Screen Protector is stronger. Inside it, weaker.
Market
The Iphone 12 Screen Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Iphone 12 Screen Protector 1.2M times last year and spent an estimated $2.2M. The top 5 brands take 88% of clicks. Demand peaks in Jul–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 22.9% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 22.9%
- Market size, estimated
- $2.2Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- iphone 12 screen protector671K searches a year
02 · Price
A sale here is worth $8.14.
Listings sell for $8.14 on average, from $4.06 to $17.51. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $8.14 that is $163K to $204K a year per listing.
- Average price
- $8.14under the $15 to $100 sweet spot
- Price range
- $4.06–$17.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $163K–$204K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Décor. It carries 260,034 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #80in Décor
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 260,034per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Iphone 12 Screen Protector products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ailun Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 3 Pack Case Friendly Tempered Glass
- Price
- $6.03
- Rating
- 4.6/5
- Reviews
- 1,133,565
- Age
- 5y ago

NEWC 3 Pack Designed for iPhone 12 iPhone 12 Pro Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Bubble Free Ultra Resistant
- Price
- $6.14
- Rating
- 4.6/5
- Reviews
- 316,182
- Age
- 5y ago
![Ailun 2 Pack Screen Protector Compatible for iPhone 12 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD](https://m.media-amazon.com/images/I/41myJTbrOXL.jpg)
Ailun 2 Pack Screen Protector Compatible for iPhone 12 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD
- Price
- $6.88
- Rating
- 4.5/5
- Reviews
- 432,124
- Age
- 5y ago

TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 45,705
- Age
- 1y ago
![UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.1 inch](https://m.media-amazon.com/images/I/41HsN7RCJ5L.jpg)
UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.1 inch
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 47,412
- Age
- 5y ago
Trending
estimated 90-day click momentum![Ailun 2 Pack Screen Protector Compatible for iPhone 12 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD](https://m.media-amazon.com/images/I/41myJTbrOXL.jpg)
Ailun 2 Pack Screen Protector Compatible for iPhone 12 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD
- Price
- $6.88
- Rating
- 4.5/5
- Reviews
- 432,124
- Age
- 5y ago

Milomdoi 3 Pack Screen Protector for Apple iPhone 12 with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent
- Price
- $5.08
- Rating
- 4.5/5
- Reviews
- 20,127
- Age
- 2y ago

HPTech (2 Pack) Designed for iPhone 12 / iPhone 12 Pro 6.1-inch Tempered Glass Screen Protector Anti-Scratch Bubble Free
- Price
- $4.06
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 5y ago
![UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.1 inch](https://m.media-amazon.com/images/I/41HsN7RCJ5L.jpg)
UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.1 inch
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 47,412
- Age
- 5y ago
![Ailun 2Pack Screen Protector Compatible for iPhone 12 Pro[6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD](https://m.media-amazon.com/images/I/41XDSQ76SvL.jpg)
Ailun 2Pack Screen Protector Compatible for iPhone 12 Pro[6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD
- Price
- $6.83
- Rating
- 4.5/5
- Reviews
- 432,124
- Age
- 5y ago
Newest
by launch date
TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 45,705
- Age
- 1y ago

Milomdoi 3 Pack Screen Protector for Apple iPhone 12 with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent
- Price
- $5.08
- Rating
- 4.5/5
- Reviews
- 20,127
- Age
- 2y ago

MAGIC JOHN 2 Pack for iPhone 12/iPhone 12 Pro 6.1 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation
- Price
- $17.51
- Rating
- 4.5/5
- Reviews
- 2,146
- Age
- 3y ago

WHPXJY 2 Pack Privacy Screen Protector for iPhone 12/12 Pro 6.1 inch Anti-Spy Screen Protector Tempered Glass Film Shatterproof/Anti-Scratch/Touch Sensitive/No Air Bubbles/Easy to Install
- Price
- $5.76
- Rating
- 4.5/5
- Reviews
- 4,498
- Age
- 3y ago

NEWC 3 Pack Designed for iPhone 12 iPhone 12 Pro Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Bubble Free Ultra Resistant
- Price
- $6.14
- Rating
- 4.6/5
- Reviews
- 316,182
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
20
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
7%
- Ailun47%
- NEW'C24%
- TOCOL8%
- UNBREAKcable5%
- HPTech5%
- Milomdoi4%
- Open — no brand owns it (3 brands, 7%)
Demand
Iphone 12 Screen Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Iphone 12 Screen Protector search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iphone 12 screen protector671K/yr
- iphone 12 pro screen protector180K/yr
- screen protector iphone 1296K/yr
- screen protector 1233K/yr
- screen protector for iphone 1223K/yr
- iphone 12 glass screen protector21K/yr
- screen protector iphone 12 pro20K/yr
- screen protector 12 pro18K/yr
- 12 pro screen protector13K/yr
- iphone 12pro screen protector10K/yr
Reviews and returns
What reviews say buyers love and hate about Iphone 12 Screen Protector
We read the reviews and the return reasons for every product selling here.
“Doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone 12 Screen Protector questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









