iphone 12 pro max screen protector
Skip itA deep review moat (199,748 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 642K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.23avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Price range
Bad$3.79–$17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Review moat
Bad199,748avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, iphone 12 pro max screen protector is a $1.1M/yr Amazon United States market (642K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
iphone 12 pro max screen protector market data
- Units sold / yr
- 125K–150K
- avg 10,000–12,500/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.8%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
22
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
8%
- Ailun46%
- NEW'C17%
- TOCOL16%
- PEHAEL7%
- IMBZBK4%
- MAGIC JOHN3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -11.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top iphone 12 pro max screen protector search terms
- iphone 12 pro max screen protector386K/yr
- 12 pro max screen protector59K/yr
- screen protector 12 pro max51K/yr
- screen protector iphone 12 pro max35K/yr
- iphone 12 promax screen protector14K/yr
- iphone 12 max pro screen protector12K/yr
- screen protector for iphone 12 pro max11K/yr
- protector de pantalla iphone 12 pro max11K/yr
- iphone 12pro max screen protector10K/yr
- iphone 12 pro max glass screen protector9K/yr
Top iphone 12 pro max screen protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ailun Screen Protector for iPhone 12 pro Max 2020 6.7 Inch 3 Pack Case Friendly Tempered Glass
Ailun$6.064.6★1,133,565 rev
NEWC 3 Pack Designed for iPhone 12 Pro Max Screen Protector (6.7) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant
NEW'C$6.464.6★316,182 rev
TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.044.4★45,705 rev
![Ailun 2 Pack Screen Protector for iPhone 12 Pro Max [6.7 inch] + 2 Pack Camera Lens Protector Case Friendly Tempered Glass Film [9H Hardness]- HD](https://m.media-amazon.com/images/I/41E32hzxuvL.jpg)
Ailun 2 Pack Screen Protector for iPhone 12 Pro Max [6.7 inch] + 2 Pack Camera Lens Protector Case Friendly Tempered Glass Film [9H Hardness]- HD
Ailun$6.934.5★432,124 rev
![PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free [6.7 inch]](https://m.media-amazon.com/images/I/41-3W7WWWXL.jpg)
PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free [6.7 inch]
PEHAEL$7.414.4★198,375 rev
Newest
by launch dateTOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.0445,705 rev
MAYtobe [2 Pack Screen Protector for iPhone 12 Pro Max Tempered Glass Anti Scratch Bubble Free Easy to Install Case Friendly
MAYtobe$3.7979 rev
IMBZBK 3 Pack Privacy Screen Protector for iPhone 12 Pro Max Tempered Glass with 3 Pack Camera Lens Protector Accessories 9H Anti Spy for Apple 12 Pro Max 2.5D Curved Case Friendly Transparent
IMBZBK$5.8515,962 rev
Milomdoi 3 Pack Screen Protector for Apple iPhone 12 Pro Max with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent
Milomdoi$6.1020,127 rev
MAGIC JOHN 2 Pack for iPhone 12 Pro Max 6.7 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation
MAGIC JOHN$17.481,090 rev
Trending
90-day click momentumMAYtobe [2 Pack Screen Protector for iPhone 12 Pro Max Tempered Glass Anti Scratch Bubble Free Easy to Install Case Friendly
MAYtobe$3.794.4★
PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free [6.7 inch]
PEHAEL$7.414.4★
![UNBREAKcable 3-Pack Screen Protector for iPhone 12 Pro Max Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.7 inch](https://m.media-amazon.com/images/I/417lqklwXbL.jpg)
UNBREAKcable 3-Pack Screen Protector for iPhone 12 Pro Max Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.7 inch
UNBREAKcable$16.884.4★
TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack
TOCOL$10.044.4★
IMBZBK 3 Pack Privacy Screen Protector for iPhone 12 Pro Max Tempered Glass with 3 Pack Camera Lens Protector Accessories 9H Anti Spy for Apple 12 Pro Max 2.5D Curved Case Friendly Transparent
IMBZBK$5.854.3★
What buyers say about iphone 12 pro max screen protector
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great protector”
“Correct size”
“Easy to assemble”
“Great value for the money”
“As advertised”
“Easy Peasy”
“Good deal, solid privacy”
“Extremely durable”
“Does the job”
What buyers complain about
“Breaks very easy”
“I can't tell you how cheap quality this item is”
“Small”
“Adhesive is just awful”
“Not great privacy”
“a little bit complicated first”
“They came broke all of them”
“which is causing my screen to malfunction every time I open an app or try to type”
“Doesnt work”
“You cant see the screen unless youre looking at it head on”
Top return reasons
Common questions
- Is iphone 12 pro max screen protector profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 12 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the iphone 12 pro max screen protector niche?
- 10 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in iphone 12 pro max screen protector?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for iphone 12 pro max screen protector peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the iphone 12 pro max screen protector niche?
- Listings span $3.79–$17.48; the average listing price is $8.23 (sweet spot $15–$100). The average incumbent carries 199,748 reviews — the moat a new listing must climb.