Iphone 12 Pro Max Rugged Case
FailShoppers spend an estimated $14K a year here, so Iphone 12 Pro Max Rugged Case is a Fail.
- Flapen Score
- 36 / 100Ranks 1,932 of 2,221 Cell Phones & Accessories niches · −10 vs the category median of 4636
- Market size
- $14K/yr13K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 32 sellers
Flapen Score
Iphone 12 Pro Max Rugged Case against its category
The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Pro Max Rugged Case is stronger. Inside it, weaker.
Market
The Iphone 12 Pro Max Rugged Case market on Amazon at a glance
Shoppers on Amazon United States searched for Iphone 12 Pro Max Rugged Case 13K times last year and spent an estimated $14K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $14Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- pelican iphone 12 pro max case3K searches a year
02 · Price
A sale here is worth $19.62.
Listings sell for $19.62 on average, from $8.31 to $47.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.62 that is $0 to $2K a year per listing.
- Average price
- $19.62inside the $15 to $100 sweet spot
- Price range
- $8.31–$47.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #27,666 within Holsters. It carries 6,883 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 95%
- Out of stock, average day
- 11.2%
- Average rank
- #27,666in Holsters
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 6,883per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Iphone 12 Pro Max Rugged Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
32
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Brand 158%
- Brand 214%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 7%)
Demand
Iphone 12 Pro Max Rugged Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Search terms
Top Iphone 12 Pro Max Rugged Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pelican iphone 12 pro max case3K/yr
- iphone 12 pro max rugged case2K/yr
- rokform iphone 12 pro max case2K/yr
- iphone 12 pro max case pelican2K/yr
- iphone 12 pro max pelican case2K/yr
- pelican phone case iphone 12 pro max1K/yr
- pelican case iphone 12 pro max993/yr
Reviews and returns
What reviews say buyers love and hate about Iphone 12 Pro Max Rugged Case
We read the reviews and the return reasons for every product selling here.
“Broke easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iphone 12 Pro Max Rugged Case questions
Answered from the same tracked data.









