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Iphone 12 Pro Max Case with Stand

Fail

Shoppers spend an estimated $28K a year here, so Iphone 12 Pro Max Case with Stand is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$28K/yr77K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
48%top-5 click share · 25 brands · 28 sellers

Flapen Score

Iphone 12 Pro Max Case with Stand against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Pro Max Case with Stand is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Pro Max Case with Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Pro Max Case with Stand 77K times last year and spent an estimated $28K. The top 5 brands take 54% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.7%
Market size, estimated
$28Ka year
Peak month
July1.7× the quietest month
Top search term
iphone 12 pro max case with stand51K searches a year

02 · Price

A sale here is worth $13.33.

Listings sell for $13.33 on average, from $7.07 to $27.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.33 that is $0 to $1K a year per listing.

Average price
$13.33under the $15 to $100 sweet spot
Price range
$7.07–$27.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #4,720 within Sleeves. It carries 2,747 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#4,720in Sleeves
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,747per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Iphone 12 Pro Max Case with Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

28

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

48%

Top 20: 88%

Open market

41%

  • Brand 124%
  • Brand 210%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Iphone 12 Pro Max Case with Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Iphone 12 Pro Max Case with Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 pro max case with stand51K/yr
  • iphone 12 pro max case with ring8K/yr
  • iphone 12 pro max case magsafe with stand4K/yr
  • 12 pro max phone case with stand4K/yr
  • iphone 12 pro max case stand4K/yr
  • iphone 12 pro max case with kickstand4K/yr
  • iphone 12 pro max case kickstand2K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Pro Max Case with Stand

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Durability”
3.2%of orders come back
“broke”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone 12 Pro Max Case with Stand questions

Answered from the same tracked data.