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Iphone 12 Pro Max Case Wallet

Fail

Demand is soft, at -18.0% this quarter, so Iphone 12 Pro Max Case Wallet is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,221 Cell Phones & Accessories niches · +2 vs the category median of 46
Market size
$71K/yr237K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
24%top-5 click share · 56 brands · 66 sellers

Flapen Score

Iphone 12 Pro Max Case Wallet against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Pro Max Case Wallet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Pro Max Case Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Pro Max Case Wallet 237K times last year and spent an estimated $71K. The top 5 brands take 32% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
1.8%
Market size, estimated
$71Ka year
Peak month
July2.0× the quietest month
Top search term
iphone 12 pro max case wallet71K searches a year

02 · Price

A sale here is worth $16.40.

Listings sell for $16.40 on average, from $7.17 to $29.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.40 that is $0 to $2K a year per listing.

Average price
$16.40inside the $15 to $100 sweet spot
Price range
$7.17–$29.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,640 within Flip Cases. It carries 2,581 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#2,640in Flip Cases
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,581per listing
Listings tracked
86

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Iphone 12 Pro Max Case Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

66

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

24%

Top 20: 61%

Open market

61%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Iphone 12 Pro Max Case Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Iphone 12 Pro Max Case Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 pro max case wallet71K/yr
  • iphone 12 pro max wallet case51K/yr
  • iphone 12 pro max case with card holder37K/yr
  • iphone 12 pro max case with wallet18K/yr
  • iphone 12 pro max wallet case for women19K/yr
  • 12 pro max phone case wallet9K/yr
  • wallet phone case iphone 12 pro max11K/yr
  • iphone 12 pro max case card holder9K/yr
  • iphone 12 pro max wallet6K/yr
  • iphone 12 pro max wallet case for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Pro Max Case Wallet

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
5.4%of orders come back
“Broke within a week”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iphone 12 Pro Max Case Wallet questions

Answered from the same tracked data.