iphone 12 pro max case wallet
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Good$7.17–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,581.28avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 237K searches
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, iphone 12 pro max case wallet is a $71K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
iphone 12 pro max case wallet market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $66K–$82K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,640
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.3%
- Avg brand age
- 36 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
66
Top-5 brand share
32%
Top 20: 73%
Top-5 click share
24%
Top 20: 61%
Open market
61%
- iCoverCase8%
- BXYJY7%
- --6%
- Bocasal6%
- Shieldtop5%
- HianDier5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
Top iphone 12 pro max case wallet search terms
- iphone 12 pro max case wallet71K/yr
- iphone 12 pro max wallet case51K/yr
- iphone 12 pro max case with card holder37K/yr
- iphone 12 pro max case with wallet18K/yr
- iphone 12 pro max wallet case for women19K/yr
- 12 pro max phone case wallet9K/yr
- wallet phone case iphone 12 pro max11K/yr
- iphone 12 pro max case card holder9K/yr
- iphone 12 pro max wallet6K/yr
- iphone 12 pro max wallet case for men5K/yr
Top iphone 12 pro max case wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KRTALS Magnetic Wallet Cell Phone Card Holder for Phone Case Stronger Magnetic RFID Leather Phone Wallet Stick on Series of iPhone 12/13/14/15/16/17 and Pro/Promax Light Pink
--$9.164.4★3,555 rev
BXYJY for iPhone 12 Pro Max & 13 Pro Max Case Wallet Card Holder (4-5 Cards) Slide Camera Cover Military Drop Protection Rugged Heavy Duty Men Women Phone Case for iPhone 12 Pro Max Black
BXYJY$20.004.5★5,196 rev
iCoverCase Compatible with iPhone 12 Pro Max Phone Case with Card Holder Wallet Case for Women Men RFID Blocking PU Leather Protective Wallet Case 6.7 Inch (Beige Leopard)
iCoverCase$13.034.5★169 rev
HianDier Wallet Case Compatible with iPhone 12 Pro MAX Case 5G 6.7-inch Slim Protective with Credit Card Slot Holder Flip Folio Soft PU Leather Magnetic Closure Cover White
HianDier$11.964.4★2,692 rev
Shieldtop Compatible with iPhone 12 Pro Max Wallet Case with Card Holder Women Men RFID Blocking PU Leather Flip TPU Protective Cover Credit Card Slots Phone Case for Apple 12 Pro Max Light Brown
Shieldtop$15.274.8★163 rev
Newest
by launch date
Qinmay Compatible with iPhone 12 Pro Max Case with Card Holder Dual Layer Shockproof Heavy Duty Protective Hidden Slot Slim Wallet Phone CoverBlack
Qinmay$8.06349 rev
![Ntwinro Magnetic for iPhone 12 Pro Max Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black](https://m.media-amazon.com/images/I/41NUWLrWf0L.jpg)
Ntwinro Magnetic for iPhone 12 Pro Max Case Detachable Magnetic Wallet with Card Holder [Fit for MagSafe] Military-Grade Shockproof Translucent Matte Anti-Scratch Phone Cover Black
Ntwinro$17.04936 rev
Shieldtop Compatible with iPhone 12 Pro Max Wallet Case with Card Holder Women Men RFID Blocking PU Leather Flip TPU Protective Cover Credit Card Slots Phone Case for Apple 12 Pro Max Light Brown
Shieldtop$15.27163 rev
BXYJY for iPhone 12 Pro Max & 13 Pro Max Case Wallet Card Holder (4-5 Cards) Slide Camera Cover Military Drop Protection Rugged Heavy Duty Men Women Phone Case for iPhone 12 Pro Max Black
BXYJY$20.005,196 rev
Hamany for iPhone 12 pro max Case Wallet with Card Holder for iPhone 12 pro max Phone case Wallet with Zipper with Slot Kickstand Stand Case for Women and Man 5G 6.7 Inch-Black
Hamany$19.75254 rev
Trending
90-day click momentumQinmay Compatible with iPhone 12 Pro Max Case with Card Holder Dual Layer Shockproof Heavy Duty Protective Hidden Slot Slim Wallet Phone CoverBlack
Qinmay$8.064.3★
KRTALS Magnetic Wallet Cell Phone Card Holder for Phone Case Stronger Magnetic RFID Leather Phone Wallet Stick on Series of iPhone 12/13/14/15/16/17 and Pro/Promax Light Pink
--$9.164.4★
![VRS DESIGN Damda Glide Pro Phone Case for iPhone 12 Pro Max with [4 Cards] Premium Sturdy [Semi Auto] Credit Card Holder Slot Wallet for iPhone 12 Pro Max 6.7 inch(2020) Green](https://m.media-amazon.com/images/I/41TYKm7n0wL.jpg)
VRS DESIGN Damda Glide Pro Phone Case for iPhone 12 Pro Max with [4 Cards] Premium Sturdy [Semi Auto] Credit Card Holder Slot Wallet for iPhone 12 Pro Max 6.7 inch(2020) Green
VRS DESIGN$24.894.5★
HianDier Wallet Case Compatible with iPhone 12 Pro MAX Case 5G 6.7-inch Slim Protective with Credit Card Slot Holder Flip Folio Soft PU Leather Magnetic Closure Cover Black
HianDier$11.834.4★
Hamany for iPhone 12 pro max Case Wallet with Card Holder for iPhone 12 pro max Phone case Wallet with Zipper with Slot Kickstand Stand Case for Women and Man 5G 6.7 Inch-Black
Hamany$19.754.6★
What buyers say about iphone 12 pro max case wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Strong magnetic”
“Worth the purchase”
“Very durable”
“Works as advertised”
“Very convenient for everyday use”
“Fits nice on the phone”
“Strong Phone Case”
“It adheres well”
“Works great”
What buyers complain about
“Broke within a week”
“Magnetic strength poor”
“Poor long-term quality”
“Sadly its no longer viable to be used”
“Both broke”
“Does not fit the phone”
“It is as thick as 7 or 8 cards by itself”
“it isn't functional”
“Doesnt stay stuck to case”
“After nearly a year of use it has started to become stained blue from my jeans”
Top return reasons
Common questions
- Is iphone 12 pro max case wallet profitable to sell on Amazon United States?
- The niche generates $71K/yr across 86 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the iphone 12 pro max case wallet niche?
- 56 brands and 66 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in iphone 12 pro max case wallet?
- Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Quality-Overall. The return rate is 5.4% — above our launch gate.
- When does demand for iphone 12 pro max case wallet peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the iphone 12 pro max case wallet niche?
- Listings span $7.17–$29.04; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.