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Iphone 12 Pro Camera Lens Protector

Fail

The average product has 50,787 reviews to catch up to, so Iphone 12 Pro Camera Lens Protector is a Fail.

Flapen Score
34
34 / 100
Ranks 2,016 of 2,221 Cell Phones & Accessories niches · −12 vs the category median of 46
Market size
$26K/yr28K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
81%top-5 click share · 10 brands · 16 sellers

Flapen Score

Iphone 12 Pro Camera Lens Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Pro Camera Lens Protector is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Pro Camera Lens Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Pro Camera Lens Protector 28K times last year and spent an estimated $26K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
11.3%
Market size, estimated
$26Ka year
Peak month
July1.9× the quietest month
Top search term
iphone 12 pro camera lens protector18K searches a year

02 · Price

A sale here is worth $8.31.

Listings sell for $8.31 on average, from $4.40 to $14.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $8.31 that is $2K to $4K a year per listing.

Average price
$8.31under the $15 to $100 sweet spot
Price range
$4.40–$14.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Maintenance, Upkeep & Repairs. It carries 50,787 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#248in Maintenance, Upkeep & Repairs
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
50,787per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Iphone 12 Pro Camera Lens Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Brand 130%
  • Brand 224%
  • Brand 322%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Iphone 12 Pro Camera Lens Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Iphone 12 Pro Camera Lens Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 pro camera lens protector18K/yr
  • iphone 12 pro camera protector4K/yr
  • iphone 12 pro lens protector3K/yr
  • iphone 12 pro camera cover3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Pro Camera Lens Protector

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Durability”
2.0%of orders come back
“Broke too quickly”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 12 Pro Camera Lens Protector questions

Answered from the same tracked data.