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Iphone 12 Mini Screen Protector

Fail

The average product has 220,760 reviews to catch up to, so Iphone 12 Mini Screen Protector is a Fail.

Flapen Score
38
38 / 100
Ranks 1,801 of 2,221 Cell Phones & Accessories niches · −8 vs the category median of 46
Market size
$352K/yr217K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
88%top-5 click share · 9 brands · 20 sellers

Flapen Score

Iphone 12 Mini Screen Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Mini Screen Protector is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Mini Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Mini Screen Protector 217K times last year and spent an estimated $352K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 22.1% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
22.1%
Market size, estimated
$352Ka year
Peak month
July1.9× the quietest month
Top search term
iphone 12 mini screen protector155K searches a year

02 · Price

A sale here is worth $7.32.

Listings sell for $7.32 on average, from $4.05 to $15.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $7.32 that is $29K to $37K a year per listing.

Average price
$7.32under the $15 to $100 sweet spot
Price range
$4.05–$15.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$29K–$37K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #445 within Décor. It carries 220,760 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#445in Décor
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
220,760per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Iphone 12 Mini Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

6%

  • Brand 138%
  • Brand 234%
  • Brand 39%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Iphone 12 Mini Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Iphone 12 Mini Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 mini screen protector155K/yr
  • screen protector iphone 12 mini16K/yr
  • 12 mini screen protector11K/yr
  • screen protector 12 mini8K/yr
  • iphone mini 12 screen protector8K/yr
  • screen protector for iphone 12 mini6K/yr
  • iphone 12 mini glass screen protector6K/yr
  • apple i 12 mini phone screen protector4K/yr
  • iphone 12mini screen protector4K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Mini Screen Protector

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“it's too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone 12 Mini Screen Protector questions

Answered from the same tracked data.