iphone 12 case with strap
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$6.57–$34.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,674.14avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 69K searches
According to Flapen's Amazon United States niche tracking, iphone 12 case with strap is a $19K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
iphone 12 case with strap market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $15K–$18K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #3,322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 12.8%
- Avg brand age
- 33 months
- Avg seller age
- 205 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
39
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
39%
Top 20: 79%
Open market
46%
- CACOE20%
- Lipvina9%
- Bocasal7%
- ZTOFERA7%
- VooDirop6%
- SURPHY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.7×
Top iphone 12 case with strap search terms
- iphone 12 case with strap24K/yr
- iphone 12 pro case with strap9K/yr
- iphone 12 case with wrist strap6K/yr
- iphone 12 case with lanyard4K/yr
- iphone 12 crossbody case with strap3K/yr
- iphone 12 purse case3K/yr
- iphone 12 phone case with strap2K/yr
- iphone 12 case with hand strap2K/yr
- iphone 12 wallet case with strap3K/yr
- iphone 12 pro case with wrist strap3K/yr
Top iphone 12 case with strap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.644.4★10,345 rev
Lipvina for iPhone 12/12 Pro Case with Card Holder and Strap for Women Crossbody Lanyard RFID Blocking Kickstand Ring Stand Snap Clasp Phone Wallet Cases 6.1 inch(Black)
Lipvina$15.134.4★864 rev
CACOE Cell Phone Lanyard 2 Pcs-1 Pcs Adjustable Neck Strap 1 Pcs Wrist Strap 2 Pcs Pads Universal Crossbody Multifuctional Compatible with Most Smartphones(Black)
CACOE$8.184.4★4,448 rev
VooDirop Compatible with iPhone 12 Case with Lanyard Crossbody iPhone Case with Strap Adjustable Shockproof Drop Protection Silicone Phone Cover for iPhone 12 6.1 Black
VooDirop$11.824.4★842 rev
Bocasal Crossbody Wallet Case for iPhone 12/12 Pro RFID Blocking PU Leather Zipper Handbag Purse Flip Cover Kickstand Folio Case with Card Slots Holder Wrist Strap Lanyard 5G 6.1 Inch (Black)
Bocasal$28.294.4★838 rev
Newest
by launch date
Srddty Compatible with iPhone 12/12 Pro Wallet Case with Card Holder for Women Kickstand Crossbody Lanyard Wrist Strap Flower Leather Flip Cover Designed for iPhone 12/12 Pro 6.1 Beige
Srddty$15.329 rev
FanTEK Compatible with iPhone 12 Glitter case with Glitter Camera Lens Protector and Beaded Sparkling Phone Wrist Strap Clear Bling Sparkly Cute Phone Case for Women and Girls
FanTEK$8.2515 rev
ZTOFERA for iPhone 12/12 Pro Case with Strap Crossbody Phone Case with Adjustable Neck Shoulder Lanyard Soft Silicone Shockproof Protective Phone Cover for iPhone 12/12 Pro 6.1 inch-Dark Green
ZTOFERA$11.40545 rev
for iPhone 12 Case with Magsafe Magnetic Slim Shockproof Protective Case Translucent Matte Back with Lanyard Strap and 2*9H Tempered Glass Screen Protector Phone Cover 6.1 (Black iPhone 12)
Htlhpxx$9.5657 rev
DEYHU for iPhone 12 Case with Card Holder and Strap for Women Crossbody Lanyard Make Up Mirror Ring Stand Snap Clasp Cute Phone Wallet Cases 6.1 inch - Black
DEYHU$18.7559 rev
Trending
90-day click momentum
SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple
SURPHY$13.084.5★
ZTOFERA for iPhone 12/12 Pro Case with Strap Crossbody Phone Case with Adjustable Neck Shoulder Lanyard Soft Silicone Shockproof Protective Phone Cover for iPhone 12/12 Pro 6.1 inch-Dark Green
ZTOFERA$11.404.3★
Doormoon Phone Lanyard Universal Adjustable Neck Strap for Phone Case Keys ID Badges Cell Phone Lanyard Compatible with iPhone Samsung Most Smartphones 2 Pack Black Black
Doormoon$7.924.5★
CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)
CACOE$9.644.4★
Srddty Compatible with iPhone 12/12 Pro Wallet Case with Card Holder for Women Kickstand Crossbody Lanyard Wrist Strap Flower Leather Flip Cover Designed for iPhone 12/12 Pro 6.1 Beige
Srddty$15.325.0★
What buyers say about iphone 12 case with strap
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to adjust”
“Easy to use”
“As advertised”
“good value for the money”
“Love how sturdy the slip is, it has great tension that is easy to remove when you want and not accidentally”
“Secure hold”
“Great for travel”
“Comfortable to wear”
“Recommend-really cute & durable case”
“It works”
What buyers complain about
“Interrupted charging”
“A bit short”
“doesn't last”
“Cheap poor quality”
“Stickiness”
“product images are misleading”
“didnt works on my phone”
“Didnt have any directions and was useless”
“It took a little getting use to carrying the phone this way”
“can't even use it”
Top return reasons
Common questions
- Is iphone 12 case with strap profitable to sell on Amazon United States?
- The niche generates $19K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the iphone 12 case with strap niche?
- 32 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in iphone 12 case with strap?
- Top complaints mined from reviews: Charging, Size-Overall, Durability. The return rate is 4.6%.
- When does demand for iphone 12 case with strap peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the iphone 12 case with strap niche?
- Listings span $6.57–$34.99; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 1,674 reviews — the moat a new listing must climb.