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Iphone 12 Case with Stand

Fail

Shoppers spend an estimated $55K a year here, so Iphone 12 Case with Stand is a Fail.

Flapen Score
41
41 / 100
Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 46
Market size
$55K/yr122K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
56%top-5 click share · 20 brands · 26 sellers

Flapen Score

Iphone 12 Case with Stand against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Case with Stand is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Case with Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Case with Stand 122K times last year and spent an estimated $55K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
3.5%
Market size, estimated
$55Ka year
Peak month
December1.9× the quietest month
Top search term
iphone 12 case with stand60K searches a year

02 · Price

A sale here is worth $12.96.

Listings sell for $12.96 on average, from $7.01 to $27.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.96 that is $1K to $3K a year per listing.

Average price
$12.96under the $15 to $100 sweet spot
Price range
$7.01–$27.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #3,272 within Sleeves. It carries 3,500 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#3,272in Sleeves
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,500per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Iphone 12 Case with Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

31%

  • Brand 134%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Iphone 12 Case with Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Iphone 12 Case with Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 case with stand60K/yr
  • iphone 12 pro case with stand24K/yr
  • iphone 12 case with ring13K/yr
  • iphone 12 case with kickstand7K/yr
  • iphone 12 pro case with ring5K/yr
  • iphone 12 phone case with stand6K/yr
  • iphone 12 case stand4K/yr
  • iphone 12 case with ring holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Case with Stand

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Charging”
2.9%of orders come back
“does not hold to magnet charger”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 12 Case with Stand questions

Answered from the same tracked data.