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Iphone 12 Case with Clip

Fail

The top 5 brands take 95% of clicks, so Iphone 12 Case with Clip is a Fail.

Flapen Score
40
40 / 100
Ranks 1,664 of 2,221 Cell Phones & Accessories niches · −6 vs the category median of 46
Market size
$100K/yr62K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
63%top-5 click share · 8 brands · 27 sellers

Flapen Score

Iphone 12 Case with Clip against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Case with Clip is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Case with Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Case with Clip 62K times last year and spent an estimated $100K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
7.6%
Market size, estimated
$100Ka year
Peak month
July9.7× the quietest month
Top search term
iphone 12 otterbox defender case19K searches a year

02 · Price

A sale here is worth $20.99.

Listings sell for $20.99 on average, from $6.55 to $33.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.99 that is $5K to $10K a year per listing.

Average price
$20.99inside the $15 to $100 sweet spot
Price range
$6.55–$33.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,512 within Holsters. It carries 2,721 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,512in Holsters
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,721per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Iphone 12 Case with Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Brand 175%
  • Brand 211%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Iphone 12 Case with Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.7×

Search terms

Top Iphone 12 Case with Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 otterbox defender case19K/yr
  • otterbox defender iphone 1212K/yr
  • iphone 12 case with belt clip8K/yr
  • iphone 12 case with clip7K/yr
  • iphone 12 case otterbox defender5K/yr
  • iphone 12 otterbox defender5K/yr
  • iphone 12 defender case5K/yr
  • iphone 12 belt clip case3K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Case with Clip

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Durability”
3.1%of orders come back
“Not very durable”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iphone 12 Case with Clip questions

Answered from the same tracked data.