Skip to content

Iphone 12 Camera Lens Protector

Fail

The average product has 52,400 reviews to catch up to, so Iphone 12 Camera Lens Protector is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$52K/yr71K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
74%top-5 click share · 11 brands · 17 sellers

Flapen Score

Iphone 12 Camera Lens Protector against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 12 Camera Lens Protector is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 12 Camera Lens Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 12 Camera Lens Protector 71K times last year and spent an estimated $52K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
9.6%
Market size, estimated
$52Ka year
Peak month
July2.1× the quietest month
Top search term
iphone 12 camera lens protector36K searches a year

02 · Price

A sale here is worth $7.57.

Listings sell for $7.57 on average, from $4.78 to $15.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $7.57 that is $4K to $6K a year per listing.

Average price
$7.57under the $15 to $100 sweet spot
Price range
$4.78–$15.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,745 within Maintenance, Upkeep & Repairs. It carries 52,400 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,745in Maintenance, Upkeep & Repairs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
52,400per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Iphone 12 Camera Lens Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • Brand 135%
  • Brand 220%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 17%)

Demand

Iphone 12 Camera Lens Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Iphone 12 Camera Lens Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 camera lens protector36K/yr
  • iphone 12 camera cover11K/yr
  • iphone 12 camera protector12K/yr
  • iphone 12 lens protector7K/yr
  • camera protector iphone 124K/yr
  • camera lens protector iphone 122K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 12 Camera Lens Protector

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone 12 Camera Lens Protector questions

Answered from the same tracked data.