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Iphone 11 Waterproof Case

Fail

Shoppers spend an estimated $54K a year here, so Iphone 11 Waterproof Case is a Fail.

Flapen Score
39
39 / 100
Ranks 1,740 of 2,221 Cell Phones & Accessories niches · −7 vs the category median of 46
Market size
$54K/yr89K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
66%top-5 click share · 11 brands · 17 sellers

Flapen Score

Iphone 11 Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 11 Waterproof Case is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 11 Waterproof Case 89K times last year and spent an estimated $54K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
3.4%
Market size, estimated
$54Ka year
Peak month
July2.7× the quietest month
Top search term
iphone 11 waterproof case23K searches a year

02 · Price

A sale here is worth $17.92.

Listings sell for $17.92 on average, from $8.75 to $30.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.92 that is $2K to $4K a year per listing.

Average price
$17.92inside the $15 to $100 sweet spot
Price range
$8.75–$30.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #4,632 within Waterproof Phone Cases. It carries 10,705 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
25.3%
Average rank
#4,632in Waterproof Phone Cases
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
10,705per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Iphone 11 Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 137%
  • Brand 222%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Iphone 11 Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Iphone 11 Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 waterproof case23K/yr
  • waterproof iphone 11 case11K/yr
  • iphone 11 phone case waterproof10K/yr
  • iphone 11 waterproof phone case8K/yr
  • iphone 11 lifeproof case9K/yr
  • iphone 11 case waterproof12K/yr
  • waterproof phone case iphone 115K/yr
  • waterproof case for iphone 113K/yr
  • lifeproof iphone 11 case5K/yr
  • water proof phone case iphone 112K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Waterproof Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Water Resistance”
12%of negative reviews mention “Size-Overall”
4.3%of orders come back
“My phone barely fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 11 Waterproof Case questions

Answered from the same tracked data.