Is iphone 11 screen protector profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 11 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Skip it (47/100).

How competitive is the iphone 11 screen protector niche?

8 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in iphone 11 screen protector?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.

When does demand for iphone 11 screen protector peak?

Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the iphone 11 screen protector niche?

Listings span $4.06–$16.14; the average listing price is $8.17 (sweet spot $15–$100). The average incumbent carries 291,329 reviews — the moat a new listing must climb.

iphone 11 screen protector

Skip it

A deep review moat (291,329 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible21.5%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.3M

$2.3M/yr · 1.3M searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.17

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Price range

Bad$4.06–$16.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad291,328.82

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, iphone 11 screen protector is a $2.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 11 screen protector market data

Units sold / yr: 250K–300K; avg 25,000–30,000/product
Revenue / yr: $2.0M–$2.5M; units × avg price
Conversion rate: 21.5%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Ailun39%
NEW'C25%
Qularlans15%
UNBREAKcable7%
TOCOL6%
PEHAEL4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -12.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Open Trend

Top iphone 11 screen protector search terms

iphone 11 screen protector768K/yr -13.8%21.8% conv.
iphone xr screen protector192K/yr -7.1%21.9% conv.
screen protector iphone 11108K/yr -18.3%17.9% conv.
screen protector for iphone 1133K/yr -9.4%15.2% conv.
screen protector 11 iphone10K/yr +29.4%15.2% conv.
iphone 11 glass screen protector21K/yr -10.4%18.7% conv.
screen protector iphone xr20K/yr -9.4%17.6% conv.
xr screen protector19K/yr -22.6%18.2% conv.
protector de pantalla iphone 1115K/yr -6.8%7.9% conv.
screen protector 1127K/yr -43.8%11.0% conv.

All search terms

Top iphone 11 screen protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ailun Screen Protector Compatible for iPhone 11 / iPhone XR [6.1 Inch] 3 Pack Case Friendly Tempered Glass

Ailun$6.064.6★1,133,565 rev

NEWC 3 Pack Designed for iPhone 11 and iPhone XR Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant

NEW'C$6.464.6★316,182 rev

Qularlans 3 Pack Tempered Glass Screen Protector Compatible with iPhone 11/XR 9H Hardness Shock Resistant Tempered Glass HD Ultra Clear

Qularlans$4.174.6★3,218 rev

Ailun 2Pack Screen Protector Compatible for iPhone 11 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD

Ailun$6.944.5★432,124 rev

TOCOL for iPhone 11 / iPhone XR Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack

TOCOL$10.014.4★45,705 rev

Newest

by launch date

TOCOL for iPhone 11 / iPhone XR Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack

TOCOL$10.0145,705 rev

1y ago

UNBREAKcable 2-Pack Screen Protector for iPhone 11/iPhone XR Military-Grade Shatterproof Tempered Glass [9H+ Hardness] [Easy Installation Frame] [99.99% HD Clear] for Apple iPhone XR/11

UNBREAKcable$15.6539,557 rev

1y ago

Qularlans 3 Pack Tempered Glass Screen Protector Compatible with iPhone 11/XR 9H Hardness Shock Resistant Tempered Glass HD Ultra Clear

Qularlans$4.173,218 rev

2y ago

Ailun 2Pack Screen Protector Compatible for iPhone 11 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD

Ailun$6.94432,124 rev

5y ago

NEWC 3 Pack Designed for iPhone 11 and iPhone XR Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant

NEW'C$6.46316,182 rev

6y ago

What buyers say about iphone 11 screen protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality and came on time”

Drop/Impact Protection12%

“Good protection”

Size-Overall11%

“Fits accurately”

Value For Money10%

“Great value for the price”

Assembly/Installation8%

“Install properly”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product7%

“As advertised”

Durability4%

“It's durable”

Efficiency4%

“It works”

Security3%

“Great privacy feature”

What buyers complain about

Size-Overall24%

“It doesn't fit as exact as I thought it would”

Durability12%

“Breakable no good”

Quality-Overall10%

“Bad Quality”

Security5%

“Very little privacy”

Compatibility-Overall5%

“Doesnt work with phone”

Functionality-Overall5%

“does not come out”

Adhesion/Stickiness3%

“It would not fit my screen with the Otter box so it didnt adhere well”

Thickness3%

“The protector itself is thin”

Instructions/User Manual/Troubleshooting3%

“The directions are poor”

Ease Of Use2%

“Not easy to use”

Top return reasons

Size-Overall67%

Compatibility-Overall11%

Value For Money4%

Advertised Vs Actual Product3%

Adhesion/Stickiness3%

Functionality-Overall2%

Display-Overall2%

Defective Material/Parts1%

Quality-Overall1%

Durability1%

Common questions

Is iphone 11 screen protector profitable to sell on Amazon United States?: The niche generates $2.3M/yr across 11 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Skip it (47/100).
How competitive is the iphone 11 screen protector niche?: 8 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in iphone 11 screen protector?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.2%.
When does demand for iphone 11 screen protector peak?: Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the iphone 11 screen protector niche?: Listings span $4.06–$16.14; the average listing price is $8.17 (sweet spot $15–$100). The average incumbent carries 291,329 reviews — the moat a new listing must climb.