Skip to content

Iphone 11 Pro Waterproof Case

Fail

Shoppers spend an estimated $21K a year here, so Iphone 11 Pro Waterproof Case is a Fail.

Flapen Score
37
37 / 100
Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 46
Market size
$21K/yr13K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
67%top-5 click share · 9 brands · 20 sellers

Flapen Score

Iphone 11 Pro Waterproof Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 11 Pro Waterproof Case is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Pro Waterproof Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 11 Pro Waterproof Case 13K times last year and spent an estimated $21K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
6.7%
Market size, estimated
$21Ka year
Peak month
July2.4× the quietest month
Top search term
iphone 11 pro waterproof case4K searches a year

02 · Price

A sale here is worth $23.95.

Listings sell for $23.95 on average, from $10.02 to $48.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.95 that is $0 to $2K a year per listing.

Average price
$23.95inside the $15 to $100 sweet spot
Price range
$10.02–$48.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #15,373 within Waterproof Phone Cases. It carries 3,793 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#15,373in Waterproof Phone Cases
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
3,793per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Iphone 11 Pro Waterproof Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

20

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Brand 139%
  • Brand 228%
  • Brand 316%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Iphone 11 Pro Waterproof Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Iphone 11 Pro Waterproof Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 pro waterproof case4K/yr
  • iphone 11 pro case waterproof3K/yr
  • iphone 11 pro lifeproof case2K/yr
  • waterproof iphone 11 pro case2K/yr
  • iphone 11 pro case lifeproof726/yr
  • lifeproof iphone 11 pro case628/yr
  • lifeproof iphone 11 pro591/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Pro Waterproof Case

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Durability”
19%of negative reviews mention “Color”
5.9%of orders come back
“I don't like the color”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 11 Pro Waterproof Case questions

Answered from the same tracked data.