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iphone 11 pro max wallet case

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 14Conversion 13Competition 87Returns 20Price range 63Avg price 72Brand share 91Review moat 45Quality gap 58

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Avg price

Good$14.59

avg listing price — sweet spot $15–$100

Price range

Good$6.91–$29.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,028.23

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 87K searches

According to Flapen's Amazon United States niche tracking, iphone 11 pro max wallet case is a $13K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

iphone 11 pro max wallet case market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$22K–$29K
units × avg price
Conversion rate
1.1%
Avg BSR
#4,189
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
11.0%
Avg brand age
43 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

41

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

28%

Top 20: 69%

Open market

49%

  • JHWVVTF10%
  • KRTALS9%
  • Bocasal9%
  • ONETOP8%
  • Vofolen8%
  • Shieldtop7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.
6K4KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Top iphone 11 pro max wallet case search terms

  • iphone 11 pro max wallet case24K/yr
  • iphone 11 pro max case wallet16K/yr
  • iphone 11 pro max case with card holder11K/yr
  • iphone 11 pro max case with wallet6K/yr
  • iphone 11 pro max wallet case for women7K/yr
  • iphone 11 pro max phone case wallet8K/yr
  • 11 pro max phone case wallet3K/yr
  • iphone 11 pro max wallet2K/yr
  • wallet phone case iphone 11 pro max2K/yr
  • iphone 11 pro max cases wallet7K/yr
All search terms

Top iphone 11 pro max wallet case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3996%$7989%$1K12%$2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about iphone 11 pro max wallet case

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Perfect Fit”

Ease Of Use15%

“Its easier to use”

Quality-Overall12%

“Good quality, Makes you feel secure”

Portability7%

“Great for travel”

Advertised Vs Actual Product6%

“Just what I needed”

Value For Money5%

“It was well worth the money”

Comfort-Overall5%

“Its very comfortable also”

Color3%

“Very nice, love the color”

Grip3%

“it keeps my hands free”

Strength2%

“Sturdy and seems well-made”

What buyers complain about

Size-Overall23%

“Smaller than expected”

Durability13%

“broke within the month”

Quality-Overall7%

“Cheap”

Ease Of Use4%

“a little difficult to get cards out”

Charging4%

“When the case is on you cant charge the phone:”

Strength3%

“Too flimsy”

Functionality-Overall2%

“didn't work for me”

Thickness2%

“The clip that goes in phone is thin”

Grip2%

“over time the slide door loses its grip”

Security2%

“Not secure”

Top return reasons

Size-Overall45%
Advertised Vs Actual Product6%
Magnetic Strength/Adsorption6%
Functionality-Overall5%
Defective Material/Parts4%
Color4%
Weight Heavy4%
Quality-Overall3%
Compatibility-Overall3%
Length3%

Common questions

Is iphone 11 pro max wallet case profitable to sell on Amazon United States?
The niche generates $13K/yr across 56 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (43/100).
How competitive is the iphone 11 pro max wallet case niche?
35 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in iphone 11 pro max wallet case?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.3% — above our launch gate.
When does demand for iphone 11 pro max wallet case peak?
Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the iphone 11 pro max wallet case niche?
Listings span $6.91–$29.02; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 2,028 reviews — the moat a new listing must climb.