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Iphone 11 Pro Case

Fail

Demand is soft, at -16.8% this quarter, so Iphone 11 Pro Case is a Fail.

Flapen Score
42
42 / 100
Ranks 1,493 of 2,221 Cell Phones & Accessories niches · −4 vs the category median of 46
Market size
$502K/yr1.2M searches / yr
90-day growth
-16.8%search demand this quarter
Competition
53%top-5 click share · 15 brands · 37 sellers

Flapen Score

Iphone 11 Pro Case against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 11 Pro Case is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Pro Case market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 11 Pro Case 1.2M times last year and spent an estimated $502K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
3.9%
Market size, estimated
$502Ka year
Peak month
July2.0× the quietest month
Top search term
iphone 11 pro case707K searches a year

02 · Price

A sale here is worth $11.31.

Listings sell for $11.31 on average, from $6.10 to $19.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $11.31 that is $14K to $17K a year per listing.

Average price
$11.31under the $15 to $100 sweet spot
Price range
$6.10–$19.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$14K–$17K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,517 within Case & Cover Bundles. It carries 10,994 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,517in Case & Cover Bundles
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
10,994per listing
Listings tracked
26

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Iphone 11 Pro Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

37

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

18%

  • Brand 139%
  • Brand 222%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 18%)

Demand

Iphone 11 Pro Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Iphone 11 Pro Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 pro case707K/yr
  • iphone 11 pro phone case106K/yr
  • 11 pro phone case43K/yr
  • phone case iphone 11 pro30K/yr
  • iphone 11pro case26K/yr
  • i phone 11 pro case26K/yr
  • iphone 11 pro case otterbox21K/yr
  • iphone 11 pro magsafe case18K/yr
  • case for iphone 11 pro16K/yr
  • case iphone 11 pro18K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Pro Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
3.8%of orders come back
“way too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Iphone 11 Pro Case questions

Answered from the same tracked data.