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Iphone 11 Case with Strap

Fail

Shoppers spend an estimated $13K a year here, so Iphone 11 Case with Strap is a Fail.

Flapen Score
43
43 / 100
Ranks 1,397 of 2,221 Cell Phones & Accessories niches · −3 vs the category median of 46
Market size
$13K/yr57K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
39%top-5 click share · 34 brands · 37 sellers

Flapen Score

Iphone 11 Case with Strap against its category

The dotted line is the Cell Phones & Accessories average. Past it, Iphone 11 Case with Strap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iphone 11 Case with Strap market on Amazon at a glance

Shoppers on Amazon United States searched for Iphone 11 Case with Strap 57K times last year and spent an estimated $13K. The top 5 brands take 49% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
1.7%
Market size, estimated
$13Ka year
Peak month
July2.0× the quietest month
Top search term
iphone 11 case with strap15K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $6.70 to $28.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.63 that is $0 to $1K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$6.70–$28.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #2,956 within Crossbody & Lanyard Cases. It carries 1,934 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#2,956in Crossbody & Lanyard Cases
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,934per listing
Listings tracked
42

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Iphone 11 Case with Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

37

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

39%

Top 20: 77%

Open market

46%

  • Brand 120%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Iphone 11 Case with Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Iphone 11 Case with Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 11 case with strap15K/yr
  • iphone 11 phone case with strap12K/yr
  • iphone 11 case with wrist strap4K/yr
  • iphone 11 case with lanyard3K/yr
  • iphone 11 purse case3K/yr
  • iphone 11 crossbody case3K/yr
  • iphone 11 lanyard case2K/yr
  • iphone 11 case with hand strap2K/yr
  • iphone 11 lanyard2K/yr
  • iphone 11 wallet case with strap2K/yr

Reviews and returns

What reviews say buyers love and hate about Iphone 11 Case with Strap

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iphone 11 Case with Strap questions

Answered from the same tracked data.