Is iphone 10 screen protector profitable to sell on Amazon United States?

The niche generates $28K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (32/100).

How competitive is the iphone 10 screen protector niche?

10 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in iphone 10 screen protector?

Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 2.5%.

When does demand for iphone 10 screen protector peak?

Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the iphone 10 screen protector niche?

Listings span $4.04–$14.30; the average listing price is $7.16 (sweet spot $15–$100). The average incumbent carries 230,546 reviews — the moat a new listing must climb.

iphone 10 screen protector

Skip it

A deep review moat (230,546 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.16

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$28K

$28K/yr · 35K searches

Review moat

Bad230,545.62

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.04–$14.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, iphone 10 screen protector is a $28K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 32/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

iphone 10 screen protector market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $29K–$36K; units × avg price
Conversion rate: 11.2%
Avg BSR: #1,412
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 8.3%
Avg brand age: 48 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Ailun26%
amFilm19%
SAMKE16%
HPTech14%
JETech12%
G-Armor6%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -6.1% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top iphone 10 screen protector search terms

iphone 10 screen protector30K/yr -2.9%12.2% conv.
screen protector iphone 104K/yr -18.5%12.8% conv.
iphone 10 screen protector glass778/yr -80.8%0.0% conv.

All search terms

Top iphone 10 screen protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ailun for Apple iPhone 11 Pro/iPhone Xs/iPhone X Screen Protector 3 Pack 5.8 Inch Display Tempered Glass 2.5D Edge Work Most Case [NOT for iPhone 11 6.1 inch]

Ailun$6.034.6★1,133,565 rev

amFilm (3-Pack iPhone XS/X Screen Protector 0.26mm 9H Tempered Glass Screen Protector with Easy Installation Tray for Apple iPhone 10.

amFilm$7.944.5★690 rev

SAMKE [3 Pack] Compatible with Apple iPhone 10/X iPhone XS iPhone 11 Pro Screen Protector [5.8-inch] Tempered Glass 2.5D Edge Advanced HD Clarity Work Most Case (9H Hardness 6X Stronger Bubble Free)

SAMKE$4.784.4★3,362 rev

HPTech (2 Pack) Screen Protector for iPhone 11 Pro iPhone XS and iPhone X (5.8-inch) Tempered Glass Anti Scratch Bubble Free Case Friendly

HPTech$4.044.4★3,652 rev

JETech Screen Protector for iPhone 11 Pro iPhone Xs and iPhone X 5.8-Inch Tempered Glass Film 2-Pack

JETech$6.204.6★799,589 rev

Newest

by launch date

VANCKLE for iPhone Air Tempered Glass Screen Protector [Military Grade Shatterproof & Longest Durable] Auto Dust-Elimination Installation Box Bubble Free HD Clear Easy Installation 2 Pack

VANCKLE$11.7224 rev

9mo ago

HPTech (2 Pack) Privacy Screen Protector Designed for iPhone 11 Pro iPhone XS iPhone X and iPhone 10 (5.8-inch) Anti-Spy Tempered Glass Anti Scratch Bubble Free

HPTech$5.113,652 rev

2y ago

HKKAIS Easy Alignment Frame Designed For iPhone11 Pro/iPhone Xs/iPhone X Tempered Glass Screen Protector Film 2-Pack

HKKAIS$4.6730 rev

3y ago

SAMKE [3 Pack] Compatible with Apple iPhone 10/X iPhone XS iPhone 11 Pro Screen Protector [5.8-inch] Tempered Glass 2.5D Edge Advanced HD Clarity Work Most Case (9H Hardness 6X Stronger Bubble Free)

SAMKE$4.783,362 rev

4y ago

HPTech (2 Pack) Screen Protector for iPhone 11 Pro iPhone XS and iPhone X (5.8-inch) Tempered Glass Anti Scratch Bubble Free Case Friendly

HPTech$4.043,652 rev

4y ago

What buyers say about iphone 10 screen protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent product and Great Seller”

Drop/Impact Protection15%

“Case protects good”

Size-Overall11%

“Fits perfectly”

Assembly/Installation10%

“Easy to install”

Value For Money7%

“Good price”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product6%

“Came as advertised”

Strength3%

“nice and sturdy for screen”

Security3%

“provides good privacy coverage”

Durability2%

“appears to be durable”

What buyers complain about

Size-Overall22%

“Much too short and narrow”

Durability16%

“Doesnt last”

Compatibility-Overall15%

“Was not compatible with my iPhone”

Security8%

“Very low privacy”

Advertised Vs Actual Product4%

“Doesn't fit as described”

Quality-Overall4%

“Poor quality did everything correctly to prepare the phone for the new screen protector”

Thickness4%

“Too thick”

Adhesion/Stickiness4%

“Tried to adhere the first one before I noticed it did not actually fit properly”

Strength3%

“Not to strong”

Touch/Button Controls3%

“Bad touch reception”

Top return reasons

Size-Overall76%

Compatibility-Overall9%

Advertised Vs Actual Product3%

Value For Money2%

Adhesion/Stickiness2%

Functionality-Overall1%

Quality-Overall1%

Defective Material/Parts1%

Display-Overall1%

Touch Screen1%

Common questions

Is iphone 10 screen protector profitable to sell on Amazon United States?: The niche generates $28K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (32/100).
How competitive is the iphone 10 screen protector niche?: 10 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in iphone 10 screen protector?: Top complaints mined from reviews: Size-Overall, Durability, Compatibility-Overall. The return rate is 2.5%.
When does demand for iphone 10 screen protector peak?: Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the iphone 10 screen protector niche?: Listings span $4.04–$14.30; the average listing price is $7.16 (sweet spot $15–$100). The average incumbent carries 230,546 reviews — the moat a new listing must climb.