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Ipad Pencil 5th Generation

Fail

The top 5 brands take 98% of clicks, so Ipad Pencil 5th Generation is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$2.2M/yr909K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
82%top-5 click share · 6 brands · 56 sellers

Flapen Score

Ipad Pencil 5th Generation against its category

The dotted line is the Cell Phones & Accessories average. Past it, Ipad Pencil 5th Generation is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pencil 5th Generation market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Pencil 5th Generation 909K times last year and spent an estimated $2.2M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 909K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
909K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
5.3%
Market size, estimated
$2.2Ma year
Peak month
January8.1× the quietest month
Top search term
apple pencil 2nd generation531K searches a year

02 · Price

A sale here is worth $46.89.

Listings sell for $46.89 on average, from $15.96 to $94.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At $46.89 that is $281K to $375K a year per listing.

Average price
$46.89inside the $15 to $100 sweet spot
Price range
$15.96–$94.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
6,000–8,000
Revenue per listing a year
$281K–$375K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Stylus Pens. It carries 31,867 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#15in Stylus Pens
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
31,867per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ipad Pencil 5th Generation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

56

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Ipad Pencil 5th Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Ipad Pencil 5th Generation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pencil 2nd generation531K/yr
  • apple pencil 2114K/yr
  • apple pencil 2nd gen33K/yr
  • apple pencil gen 233K/yr
  • apple pencil second generation25K/yr
  • apple pencil magnetic charging25K/yr
  • 2nd gen apple pencil20K/yr
  • apple pencil (2nd generation)16K/yr
  • ipad pencil 2nd generation13K/yr
  • apple pen 2nd generation14K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pencil 5th Generation

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
20%of negative reviews mention “Charging”
2.8%of orders come back
“Charging Issues”
A buyer, on “Charging”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ipad Pencil 5th Generation questions

Answered from the same tracked data.