ipad pencil 2nd generation
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.48avg listing price — sweet spot $15–$100
Price range
Incredible$15.96–$94.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$170K$170K/yr · 114K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad18,159.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ipad pencil 2nd generation is a $170K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
ipad pencil 2nd generation market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $142K–$177K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 12.1%
- Avg brand age
- 31 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
63
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Gnanlen24%
- metapen20%
- Apple15%
- HATOKU15%
- Xpencifan15%
- JAMJAKE5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -36.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top ipad pencil 2nd generation search terms
- apple pencil magnetic charging25K/yr
- apple pencil wireless charging25K/yr
- ipad pencil wireless charging14K/yr
- ipad pencil 2nd generation13K/yr
- ipad pencil magnetic charging12K/yr
- magnetic apple pencil6K/yr
- ipencil 2nd generation5K/yr
- apple p3K/yr
- 2nd gen ipad pencil4K/yr
- ipad pencil 2nd gen2K/yr
Top ipad pencil 2nd generation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gnanlen iPad Pencil 2nd Generation Magnetic Wireless Fast Charging Same as Apple Pencil 2nd Gen Stylus Pen Work for iPad Pro 11in 1/2/3/4 iPad Pro 12.9in 3/4/5/6 iPad Air 4/5 iPad mini 6 White
Gnanlen$19.824.2★3,602 rev
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
metapen$15.964.5★56,240 rev
Stylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini
Xpencifan$18.034.7★308 rev
HATOKU Pencil 2nd Generation for Apple iPad iPad Pencil with Magnetic Wireless and USB-C Fast Charging Palm Rejection Tilt Sensitivity Stylus Pen for iPad 6-11 Air M3/M2/5/4 Mini 6/5 Pro M5/M4
HATOKU$24.034.4★2,216 rev
Apple Pencil for iPad (2nd generation) Bluetooth -White (Renewed)
Apple$74.004.1★664 rev
Newest
by launch dateStylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini
Xpencifan$18.03308 rev
Aplfan Pencil USB-C for iPad 2018-2026: Magnetic Wireless Charging Stylus - Only for iPad Pro 11(1-4th) 12.9(3-6th) Air 4/5&Mini 6 Slide-Switch&Hidden-Port Tilt Sensitivity&Palm Rejection White
Aplfan$27.3572 rev
Stylus Pen for iPad Magnetic Wireless Charging & USB C Fast Charge Pencil Compatible with Apple iPad (A16)11/10/9/8/7/6th Generation Pro 13/12.9/11 Air M3/M2/5/4/3 Mini (A17 Pro)7/6/5 Gen Black
Peaboni$18.08552 rev
Stylus Pen for iPad Magnetic Wireless Charging & USB C Fast Charge Pencil Compatible with Apple iPad (A16)11/10/9/8/7/6th Generation Pro 13/12.9/11 Air M3/M2/5/4/3 Mini (A17 Pro)7/6/5 Gen Pink
Peaboni$16.81552 rev
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 White(No Wireless Charging)
ESR$31.043,119 rev
Trending
90-day click momentumStylus Pen for Apple iPad 20182026 Wireless Charging iPad Pencil 2nd Generation &1st Generation with Tilt Sensitivity& Palm Rejection 2X Fast Charge Pencil for iPad A16 Pro 11/12.9/13 Air Mini
Xpencifan$18.034.7★
Stylus Pen for iPad Magnetic Wireless Charging & USB C Fast Charge Pencil Compatible with Apple iPad (A16)11/10/9/8/7/6th Generation Pro 13/12.9/11 Air M3/M2/5/4/3 Mini (A17 Pro)7/6/5 Gen Pink
Peaboni$16.814.3★
iPad Pencil 2nd Generation with Magnetic Wireless Fast Charging Same as Apple Pencil 2nd Generation Stylus Pen Work for iPad Pro 11 in 1/2/3/4 iPad Pro 12.9in 3/4/5/6 iPad Air 4/5 iPad mini 6
Gnanlen$23.214.2★
Aplfan Pencil USB-C for iPad 2018-2026: Magnetic Wireless Charging Stylus - Only for iPad Pro 11(1-4th) 12.9(3-6th) Air 4/5&Mini 6 Slide-Switch&Hidden-Port Tilt Sensitivity&Palm Rejection White
Aplfan$27.354.2★
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
metapen$15.964.5★
What buyers say about ipad pencil 2nd generation
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Amazing Quality”
“Very compatible at a great price”
“Charges great”
“Easy use”
“Good connectivity”
“Amazing Battery Life”
“Works as it should”
“Easy to set up”
“Doesnt break as easily”
What buyers complain about
“Charging Issues”
“Did not last”
“Not functional”
“disconnects frequently”
“would not pair”
“Way too expensive”
“It is much lower quality than expected”
“Poor magnet”
“not easy to use”
“It came clearly used”
Top return reasons
Common questions
- Is ipad pencil 2nd generation profitable to sell on Amazon United States?
- The niche generates $170K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the ipad pencil 2nd generation niche?
- 9 brands and 63 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in ipad pencil 2nd generation?
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.8%.
- When does demand for ipad pencil 2nd generation peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the ipad pencil 2nd generation niche?
- Listings span $15.96–$94.61; the average listing price is $35.48 (sweet spot $15–$100). The average incumbent carries 18,160 reviews — the moat a new listing must climb.