Skip to content

Insta360 Extended Selfie Stick

Fail

The top 5 products take 96% of clicks, so Insta360 Extended Selfie Stick is a Fail.

Flapen Score
45
45 / 100
Ranks 1,207 of 2,221 Cell Phones & Accessories niches · −1 vs the category median of 46
Market size
$93K/yr19K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
96%top-5 click share · 6 brands · 21 sellers

Flapen Score

Insta360 Extended Selfie Stick against its category

The dotted line is the Cell Phones & Accessories average. Past it, Insta360 Extended Selfie Stick is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta360 Extended Selfie Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Insta360 Extended Selfie Stick 19K times last year and spent an estimated $93K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
8.4%
Market size, estimated
$93Ka year
Top search term
insta 360 extended selfie stick7K searches a year

02 · Price

A sale here is worth $59.33.

Listings sell for $59.33 on average, from $25.95 to $93.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $59.33 that is $6K to $15K a year per listing.

Average price
$59.33inside the $15 to $100 sweet spot
Price range
$25.95–$93.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #81 within Photo & Video Accessories. It carries 552 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#81in Photo & Video Accessories
Average rating
3.85 starsAmazon United States average 4.42 stars
Average reviews
552per listing
Listings tracked
6

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Insta360 Extended Selfie Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 217%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Insta360 Extended Selfie Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '25Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Insta360 Extended Selfie Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 extended selfie stick7K/yr
  • insta360 extended selfie stick8K/yr
  • 3m selfie stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Insta360 Extended Selfie Stick

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Weight Light”
14%of negative reviews mention “Durability”
5.4%of orders come back
“Broke first ride”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Insta360 Extended Selfie Stick questions

Answered from the same tracked data.